Halloween is coming, and that means millions of Americans are stocking up on candy. Odds are you’re going to be giving out special, made-for-Halloween treats. The thing that distinguishes Halloween candy the most from other candy is it’s packaging. You have got to design a creative package for your retail product during the holiday seasons!
Most businesses are planning for the Christmas and winter holiday pushes right now and Halloween packaging has already been signed, sealed and delivered. That doesn't mean the tips we discuss below can't be helpful for any holiday or seasonal packaging promotions. so use these ideas in your planning for the upcoming holiday season, and keep them in mind for Halloween 2018.
The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season.
Every year millions of people are inspired by Halloween product packaging at the point of sale, and more and more manufacturers are taking advantage of seasonal packaging. You will see more limited edition packaging tailored for Halloween and other holidays as digital printing and technology make shorter runs economically feasible.
This post will will walk you through some tips for capitalizing on your Halloween themed packaging so that you can get your piece of the 8.4 billion spent on the holiday this year and next.
Packaging that ‘makes eye contact’ draws the consumer’s attention and even increases sales. So put images of characters that actually look at the customer.
Stand up pouches allow for versatile and eye catching graphics (which will help you with the first tip). They also attract consumer attention because they can stand freely on a shelf, without having to be covered by secondary packaging.
Retail point-of-purchase displays can get your product off the shelf and away from the competition. Not only this, but you will have your own shelf space and a multi-sided promotional tool that can be placed in the most traveled spots in the retail space of your choice!
Companies are infusing holiday colors and images into the packaging, while remaining true to their brand.
Don’t pick black or orange. Your packaging will drown in a sea of the same colors. Sure, black and orange are the colors for Halloween, but everyone knows that. Including your competitors.
The color of your packaging can influence a consumers decision to purchase just as much as the cost and the product within, so get creative!
There are a ton of ways your can use flexible packaging to wrap your product, in both shape and color.
While releasing Halloween themed packages for your products will help you increase sales this month, it’s still pretty likely you will have product left on the shelf after the 31st.
Releasing Halloween-themed packaging is a great way to capitalize on the retail frenzy that is soon to start. By using these tips, you’ll get the most out of this spooky season.
Approximately 60-70% of purchase decisions are made in the store, and consumers make their decisions in as little as 20 seconds, so make sure your Halloween packaging stands out amongst your competitors!
Want to know how to best protect your packages when shipping them this Halloween season? Check out this eGuide for some awesome tips: