Great packaging design can save your business a considerable amount of money when you focus on using sustainable materials. Typically, when asked to think of “eco-friendly” materials, people tend to picture cardboard or glass. However, studies have shown that plastics are leading the way in reducing energy consumption and greenhouse gas emissions.
Flexible packaging offers an effective way for your company to become more eco-friendly while also protecting your products with high-quality packaging materials. These materials are thinner and lighter than other types of packaging materials, such as cardboard or glass; these efficiencies save hundreds in shipping costs and reduce emissions from shipping vehicles. This reduced-volume packaging can add up to big savings over time for your company.
Making your products visible with the use of clever packaging is among the most effective ways to boost sales. Flexible packaging makes it easy for consumers to see your products, which can increase their trust in you and make them more likely to purchase from you without hesitation. In addition to offering different textures than most other packaging materials, flexible packaging is also available in a wide range of eye-catching colors. A conscious combination of colors and textures will help your products stand apart from the competition to draw more attention from a larger pool of consumers.
If you need assistance with design support for your product packaging, contact Industrial Packaging. We offer high-quality and flexible packaging, including overwrapping, shrink bundling, lidding, and strapping.