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The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

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Packaging Materials | Packaging Design

By: Nathan Dube
December 1st, 2021

In a world where it seems like the cost of everything is going up, companies everywhere are looking for ways to cut costs and save money for both themselves and their customers.   But, with the global supply chain currently experiencing major disruptions, that is not always easy to do. So, what are some ways that you can help save money?   Well, for one thing, you can analyze your packaging materials and find ways to make changes that will cut costs for both you and your customers!   But, you are likely thinking to yourself, how can you save money simply by altering the materials you use to package your products?   And, if that is what you are currently pondering, we have some good news for you.   This article will review the top 3 ways in which you can reduce costs on your packaging materials. It will offer you useful ideas, which if implemented, may save you a lot of money!

Blog Feature

Packaging Materials

By: Nathan Dube
November 30th, 2021

When choosing a shrink film for your product packaging, there are many things you need to consider before selecting a film.   These items may include the gauge of film that is best suited for your products, as well as the formulation of shrink film that would be most appropriate for your applications.   You may want a glossy sheen on your film to help catch the eyes of consumers, or perhaps you require a less reflective material for one reason or another.   And, while there are many questions that you will need to answer before you make a purchase, one of the most critical questions you need to ask yourself is, do you want transparent shrink wrap or printed shrink film?   Printed shrink film and clear shrink wrap have many similarities and can be used for some of the same applications. But, you will want to make sure that you choose the film that is best suited for your unique packaging requirements.   So, which is right for you? Clear shrink wrap or printed shrink film? In today's article, we are going to help you answer this question.   With over 65 years in the packaging industry, we know shrink film like the back of our hands. We have helped thousands of customers choose the correct type of shrink film for their packaging needs.   And, we can do the same for you.   After reading this article, you will have everything you need to decide if clear shrink wrap or printed shrink film is the right choice for your business.

Blog Feature

By: Nathan Dube
November 23rd, 2021

By now, it would appear that you are at least halfway through your journey to educate yourself about contract packaging companies. You are beginning the work of identifying a potential contract packaging partner. You realize there are many benefits to partnering with a co-packer. From cost and time savings to superior speed to market, you understand the value of contract packaging to your business.   But, you want to know exactly what a co-packer does internally to meet these goals. You are curious as to what the internal processes of contract packaging entails. You want to understand how a contract packaging company makes the magic happen.   Ideally, you wish you could metaphorically pop the hood on the engine. You want to see exactly how all the moving pieces work within a contract packaging company. Then, you will be able to choose one that can live up to your expectations.   Industrial Packaging has continually evolved contract packaging to meet customer demands. But, we may or may not be the right co-packer for you. Regardless, we can help you to understand what makes a great co-packer.   In this article, we will show you what goes on behind the scenes of contract packaging companies. Then, you can better understand what contract packaging really is. With this info, you will be one step closer to finding the right contract packaging company.

Blog Feature

By: Nathan Dube
November 18th, 2021

Bundling film is a great way to unitize products, prevent tearing and puncture to your packaging material and make it easier for your customers to carry multi-packs.   Bundling film's ease of use for consumers has made it a popular packaging material for beverage, food, and other industries that unitize their products with this substrate.   But, when you bring printed bundling film into the mix, it is a whole other ball game! Not only does printed bundling film help you market your products better, but it is also far more eye-catching to the consumer!   But what exactly are the benefits that printed bundling film has for your business? And more importantly, what exactly is printed bundling film? Well, that is what we are going to talk about in today's article!   As a multi-generational flexible packaging company, we have been helping companies choose the best flexible films for their business for a very long time. We help our clients to understand which films will be most beneficial for their brand.   And that is something we can do for you as well!   After reading this article, you will understand what printed bundling film is and what the benefits of this material will be for your business and product marketing endeavors!

Blog Feature

Working At Industrial Packaging

Work is essential at any company, especially if you want your company and your employees to succeed. However, at Industrial Packaging, there is more going on than just work.   We feel that it is essential that our employees have fun at work. Having fun at work can reduce stress and help our employees be more productive, creative, and engaged.   To capture what fun means to our people in the best way, I connected with a few of our teammates to hear about their most recent fun moments.   Here are a few ways and fun stories showcasing how some of our employees have fun together during work hours (while still living our purpose and being safe, of course!)

Blog Feature

Packaging Materials | Environment | Packaging Design | Packaging Psychology

By: Nathan Dube
November 11th, 2021

Whether you are getting ready to package your first products or have been packaging items for some time, it is essential to understand that packaging is not "just packaging."   It is crucial to fathom that your packaging is an extension of your marketing department and, more importantly, your brand and your company.   Thinking of packaging as an afterthought or a less important aspect of your marketing plan could be a vast and potentially costly mistake.   But how does packaging really integrate with marketing? Is there a right way and wrong way to think about packaging and marketing integration?   In what ways are packaging materials an extension of your marketing efforts?   How can your packaging enhance your approach to marketing, advertising, brand awareness, and the buyer's journey and customer experience?   This may seem like a lot to consider. However, we will break down how you can ensure that your packaging is being leveraged as a quality lead-generating aspect of your marketing initiatives.   After reading this article, you will understand why packaging is a great marketing tool to have in your marketing department's toolbox.