Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.
Reducing costs of production can be challenging if you are already fairly efficient, but you can reduce packaging costs if you have the right tactics in place. Sometimes you need to be a little creative, and when has creativity been a bad thing? Reducing costs through smart and thoughtful packaging design can provide many benefits to not only your brand image, but also to the consumer, and most importantly, our environment. There's also an opportunity to also reduce your in-store footprint and improve your relationship with your retailers by taking advantage of highly-coveted and very limited shelf space with the use of flexible packaging. At a 10,000' level, here are some of the options you have for packaging material reduction:
We all want to save the most we can with any projects we take on. This handy infographic will help you maximize your savings with your shrink film. Get it for free when you subscribe to our blog.
2018 is right around the corner, and as the leaves begin to change color, retail brands and consumer goods manufacturers, Packaging Designers and Engineers are gearing up for what changes are to come, and what changes they can bring in their respective packaging worlds in the coming year.
DOWNTIME.. It's the bane of any busy manufacturing or distribution floor, and it impacts more than just time. It often comes down to how well you maintain your packaging machinery, aside from the occasional fluke machinery issue.
Halloween is coming, and that means millions of Americans are stocking up on candy. Odds are you’re going to be giving out special, made-for-Halloween treats. The thing that distinguishes Halloween candy the most from other candy is it’s packaging. You have got to design a creative package for your retail product during the holiday seasons! Most businesses are planning for the Christmas and winter holiday pushes right now and Halloween packaging has already been signed, sealed and delivered. That doesn't mean the tips we discuss below can't be helpful for any holiday or seasonal packaging promotions. so use these ideas in your planning for the upcoming holiday season, and keep them in mind for Halloween 2018. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. Every year millions of people are inspired by Halloween product packaging at the point of sale, and more and more manufacturers are taking advantage of seasonal packaging. You will see more limited edition packaging tailored for Halloween and other holidays as digital printing and technology make shorter runs economically feasible. This post will will walk you through some tips for capitalizing on your Halloween themed packaging so that you can get your piece of the 8.4 billion spent on the holiday this year and next.
How effective is your warehouse? Does it improve or worsen your efficiency? If you don’t know, there are many other warehouse managers in the same boat. A lot of manufacturing and packaging companies don’t have the right data to properly evaluate their warehousing processes. This results in an inefficient warehouse that drains your bottom line. So how can you measure how efficient your warehouse is? Identify some metrics to measure your warehouse’s operations. Set benchmarks for those standards that you need to hit. Here are a few questions you should be able to answer about your warehouse. If you can’t, it might be time to reconsider your processes.