The world of product packaging is transforming, and it’s important for online retailers to stay current in this area if they’re looking to achieve continuous business success. Flexible packaging is not a casual buzzword or a passing trend, but rather an increasingly popular means of deriving greater value and benefit from the product packaging process.
Another year has come and gone. As you reflect on what you’ve learned over the past 12 months and how you can improve your brand efforts in 2019, it’s important to keep a close eye on product packaging trends.
We all want to save the most we can with any projects we take on. This handy infographic will help you maximize your savings with your shrink film. Get it for free when you subscribe to our blog.
Flexible film is essential for any company that needs to package consumer and institutional products, especially for industrial applications. Exceptional flexibility is key to protect, market, and distribute a vast array of products without damage. From ensuring food safety and extending shelf life, to providing even heating, barrier protection, ease of use, resealability, and superb printability, the packaging industry continues to advance with flexible packaging offerings at an unprecedented rate. The benefits of flexible packaging cannot be overstated. Lightweight and easy to open, carry, store, and re-seal, flexible packaging extends the shelf life of many products, especially food, and has a positive sustainability profile.
In what seems like the blink of an eye, the holidays are upon us. Every year, we get to witness a variety of holiday packaging trends developed and followed by companies across their industries. From new colors and textures to packaging innovations, there are usually exciting (and sometimes strange!) ideas added to the mix. We’ve even experienced a fair share of controversial holiday packaging concepts. As far as we’ve seen, 2018 will be no different.
2019 is fast approaching, which means it’s a good time to think about the state of the e-commerce packaging industry. By understanding where it’s headed and what trends are on the horizon, you’re in a better position to ensure that your business stays current and competitive.
If you haven’t switched over to flexible packaging yet (or you aren’t at least considering it), it’s time to stop and think about why. Flexible packaging has been at the forefront of packaging innovation for decades, and its popularity continues to explode across a myriad of product industries. Not sure why this packaging solution has become such a big deal? You might be missing some critical facts and insights that shed a bright light on the subject.
The use of flexible packaging and flexible films is growing across almost every industry, as manufacturers of consumer goods discover the innovation’s valuable advantages. Flexibility in a packaging solution, in and of itself, is reason to consider the option. But there’s even more benefit to glean from flexible packaging film. From customization and versatility to cost savings and consumer appeal, it’s difficult to find a reason not to employ this form of packaging.
If you’ve heard about the benefits of shrink film for product packaging and you’re interested in applying this option at your business, you’re making a smart move. Shrink film is an excellent packaging solution for many types of products, offering valuable advantages like flexibility, durability, printability, shelf appeal and environmental friendliness. Even so, implementing a shrink film packaging design and process can be confusing if you don’t have sufficient information.
Just a few short weeks ago, Governor Jerry Brown made California the first U.S. state to legally prohibit dine-in restaurants from automatically providing plastic straws to customers. Although this event marks one of the first legislative actions on the matter, the plastic straw ban has become a popular movement among companies and local governments across the country, with many vowing to completely end usage of plastic straws and packaging by the end of 2018.
Research shows that demand for flexible packaging in the U.S. is expected to rise 3.2% per year through 2021. From cost savings to marketing adaptability, the advantages of this packaging option are becoming more widely recognized across an array of industries. The food and beverage sector is no exception, as food brands adopt flexible packaging for more and more types of consumer packaged goods (CPG).
Shrink film is a packaging material made up of polymer plastic film. When heat is applied it shrinks tightly over whatever it's covering. Shrink wrap and shrink film are very versatile materials, and can be used in a large variety of packaging applications. Some common uses of shrink wrap are for wrapping food, gift baskets, boxes, toys, books, soaps, etc. There are many reasons you may want to utilize shrink film for your product packaging. Along with being lightweight and durable, it keeps your products safe from outside elements, increases shelf life and tamper-proofing and makes your product shine!
A brand’s commitment to adopting environmentally conscious practices has become increasingly important to today’s consumers. As more people recognize the need for environmental awareness, shoppers are showing a preference for companies that take steps to reduce their environmental impact and ecological footprint. So where does sustainable labeling fit into the mix, and how can it help boost trust in your product? Here’s what you need to know.
As the need for more packaging rises, it’s important to remember what that means for our environment. Because of this, many companies are starting to use or create a deadline for sourcing more sustainable packaging materials to ensure that the footprint they leave once the packaging becomes waste is minimal.
For many companies, selecting a packaging materials supplier can be a daunting experience, mainly because most manufacturers are unaware of the complexity involved in modern packaging. Whether you are a small to mid-sized company venturing into new product packaging or a large, established organization looking to change suppliers, the research process of finding the right supplier is pretty similar. This post will help provide insight on what to consider when trying to find a packaging materials supplier as well as the right questions to ask when speaking with sales representatives.
Augmented Reality, known as AR, is a concept where we use technology to superimpose virtual information on to the world that we see. Gaming is one popular application of this technology. Did you know that product packaging is another? In fact, augmented reality has incredibly useful applications in the packaging industry. This fascinating technology can be used to enhance product packaging, improve brand loyalty, attract new customers, and stand out from competitors. The best part? Often, all you need is a QR code or a bit of minor tweaking to your package design.
Industrial production and manufacturing as a whole has seen a steady uptick in demand and revenue forecasts since the start of 2015. This steady increase has created many growth opportunities for manufacturing and packaging plants alike. This growth is the result of companies considering new lines of products or ramping up production of existing lines. Either way, expansion of facilities is often the best way – or the only way – to achieve business objectives and keep up with demand.
When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success. The right packaging not only attracts consumers, it will keep your product safe in transportation and keep it fresh. This reinforces the quality of the brand and item when customers know they can count on a fresh item from when it hits the shelf to when it’s in their hand.
Reliability is a key component when choosing any kind of machinery or mechanical device. When hundreds of thousands of products and a business’ entire distribution process is on the line, reliability becomes even more important. Considering which machines or manufacturers are the best is a subjective process. What is best can mean one thing for a smaller business and something very different for a larger one. Best can also mean different things depending on your specific packaging needs, regardless of volume.
If you want to achieve maximum efficiency with your production and packaging strategies, it’s never been enough to operate with a day-to-day, tactical mentality. This short-term mindset will only go as far as helping you accomplish daily tasks and meeting project goals. But in 2018 especially, it takes a much more proactive approach to realize long-term organizational success and achieve the efficiencies that have a lasting impact on your bottom line and growth.
Advances in technology are often the driving forces behind businesses’ improved efficiencies and competitive advantages. In nearly every industry in the world, technological innovation separates businesses from their competitors and ultimately pushes the entire industry forward – forcing all companies to adapt or risk irrelevance.
Let’s say you bought the highest-quality shrink film money can buy and stored it away for future use. On a scale of one to 10, how upset would you be if it became unusable or deteriorated into the worst shrink film money could buy? No matter how high-quality the packaging material is, you must take proper precautions when storing it.
No plant can streamline its operations and maximize its efficiency without preventative maintenance and planned shutdowns. Of course, you have to develop an optimal plan to make the most of a such a project. Temporarily shutting down your plant or factory can be very expensive, whether it was planned for two years or due to an emergency. Yet studies have demonstrated that the short-term expenses are more than offset by improved plant efficiency and operations, including lower energy use and markedly fewer unexpected mechanical failures.
Improving your packaging efficiencies is essential to any brand. Regardless of product, streamlining your processes can help you save significant overhead and costs and reduce costly downtime. This leads to increased profits overall.
In a world shifting more and more toward eCommerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. With that in mind, how is your packaging delivering your brand’s promise to your customers? Designing the “perfect” packaging operation solution for your business can be a daunting task. After all, there are many different types of equipment, materials, and processes that can be combined in a seemingly infinite number of ways>
From fast-moving consumer and sporting goods to electronics, cosmetics and medical supplies, flexible protective packaging is key material in the supply chain of many industries and products. Combining the best qualities of plastics and films, flexible packaging is a versatile and functional solution that requires minimal materials, production and costs.
Sustainability is no longer the future for packaging. It's officially the present state and the foreseeable future in package design and corporate responsibility. Sustainable packaging is not only a better option for the environment, but a great investment; especially for brands that are actively pursuing a positive image in the eyes of the consumer. The main impediment to its speed to growth in the packaging market has been the higher cost that comes along with it, but that's changing. Deciding how to design for sustainability may seem difficult and costly, but it is a worthwhile endeavor that will not only become mandatory in the next decade, but also provide major benefits to brands that adopt it in some form, sooner rather than later.
Environment | Food Packaging | Investment | Packaging Design | Packaging Materials | Packaging Psychology | Plant Performance | Shipping Protection | Supply Chain Services/ Contract Packaging | The Business of Packaging
There is a trend in packaging that is playing a growing role in the way that consumer packaged goods (CPG) companies operate. This fast rising trend is the shift towards consumer convenience. The packaging trends towards convenience for CPG companies are a key component to consumer satisfaction. In this article, we talk about how you can use this information to ensure your packaging is cost effective while delivering what the consumer wants.
When operating any business, being mindful of costs is one of the key ways to maximize sales potential. After all, creating a competitive product is important, but making that product available to the consumer in a cost-effective way sets successful businesses apart from the competition. Production line automation allows companies to leverage ingenuity and efficiency without sacrificing craftsmanship or quality. With an automated production line, you never have to worry about employees getting sick, you can rest assured that production levels will remain high, and you can feel confident knowing that the end product will be made to a consistently high standard.
Upgrading your packaging line can be incredibly beneficial to your production. If you’re thinking about upgrading any part of it, your packaging machinery is a great place to improve efficiency and reduce costs in several ways. Here are the top 5 things to consider when upgrading your packaging line to ensure you’re on the path to success.
In the age of the technology boom it's important to take a look at how you bring your products to market. Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Some believe it's necessary depending on your product line and target markets while others are using it as a way to catapult their business by packaging with a new set of eyes and creativity, creating a bond between the consumer and the brand. How has the digital age influenced product packaging? Here's the latest on how digital is influencing packaging aesthetics and how you can too, with research to back it up!
Flexible packaging is one of the fastest growing forms of packaging in the industry and it doesn’t look like that growth is stopping anytime soon. Not only is it beneficial to both manufacturers and retailers, but it also has it’s perks for consumers as well. Flexibility is the name of the game, not just in a tangible sense. The options available in the flexible material space are almost endless! Read on to learn why flexible packaging is so innovative and the great perks that come along with transitioning to using it to package your products.
Going green isn’t a new phase that companies are going through - in fact, most companies have been making a shift towards sustainability including sustainable packaging, for the past several years. That’s not to say that everyone has jumped on the bandwagon yet though, if we want to call it that. Often it can be easy to overlook how various departments of a company can do their part to be eco-conscious. It doesn’t always have to be a drastic change in business practices, even simple changes can make a difference. There are many benefits that come along with being sustainable, and going greener with packaging brings many along with it. Here are the 6 benefits of implementing more sustainable packaging:
The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Here are some of the reasons that shrink shouldn't be ignored this year:
There are many different factors you should take into account as you are selecting new packaging machinery for your operation. We dive into the important things you should look for and why.
While the costs associated with packaging automation may seem daunting, you may be surprised by how quickly machines can eventually pay for themselves, and then some. With the right strategies in place, an automated packaging process can have a big impact on your financials.
As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging design.
There are many packaging companies out there, and like any industry, these businesses are not created equally. A standout can make a substantial imprint on the success of your product and your customers’ perception of your brand.
We talk a lot about the various types of product packaging; from materials to design and other ways to make your products stand out for your customers in the retail markets. But why is packaging itself important?
If you’ve ever gone through the packaging development process, you know how many variables and unknowns there are to coordinate. Your project can quickly spiral out of control and result in missed deadlines and exceeding your budget. You may also have to hit the drawing board more than a few times to solve problems that inevitably arise. And these are exacerbated when you fail to include all relevant teams and align your perspective to the same goal(s).
The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth in 2018. The agriculture and food production sector is specifically growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market, and low commodity prices. With surging demand for food, these manufacturers are faced with substantial opportunity to carve out greater market share. Sticking with the status quo won’t propel your business further, however. The majority of food production companies stand to better engage consumers with revamped packaging. Especially if your food packaging is lagging behind the latest trends, the time is now to redesign your product presentation and make the most out of this ripe economy.
Your packaging line is one of the most important parts of your production line. This is where you protect your product and where the visual display for your product line in the market place comes to life. The packaging machines that comprise your line need to be kept in good repair if you want to have a successful production, and having a plan for regular preventive maintenance (PM) should be a requirement in your plan for many reasons. Here are a few of the top reasons that preventative maintenance (PM) is important for your packaging machinery:
Are you stretch wrapping your pallets by hand? Relying on manual labor to consistently protect your products in transit may be causing your company to lose money in the long-run. If your products are in high demand and you are cutting it close or even worse, missing your customers requested orders, you may be able to remedy this with automation at your end-of-line. Hand-wrapping pallets is less cost-effective at a certain point while automated stretch-wrapping machinery can save on time, and on costs. The idea of saving money have your attention? Learn more about how to determine when it's time to switch from hand-wrapping pallets to automated pallet-wrapping machinery.
Food labeling is a highly scrutinized, crucial part of food product manufacturing. However, it also can be an easily rushed and/or overlooked part of bringing a product to market. It's easy to make simple mistakes no matter how large or small your operation may be. It's also easy to steer clear of any issues when you are well-prepared with a plan and process and when you are working with a supplier that will assist you along the way to launch.
When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:
Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!
Gaining market share in any one of the consumer goods and fast-moving consumer goods markets takes serious effort for marketing departments and packaging engineers. Catching the attention of your target market over competition on the shelves or on the web is challenging, and its also very important! Brands with heavy competition may need to try something out of the ordinary, or outside of the box to get noticed.
It's true, new packaging machinery does involve some investment. It's not true, however, that you must face a major capital investment decision in order to acquire said machinery. The option to lease packaging machinery may get overlooked, and it's worth giving additional attention when you are planning for growth with your manufacturing or distribution business. Take some care to vet if leasing is an option that will provide you the best return on investment and room to grow beyond your production floor. Here are some considerations to review when you are making your plans for machinery upgrades for your packaging line.
When is the last time you took time to review your packaging processes to identify areas of strength and weakness? Have you ever worked with your supplier to perform a packaging line audit? Your packaging line is one of the key components to any manufacturing production. Being aware of the causes of downtime or product damage will place you a step ahead of the game when it comes to selecting what capital investments for your operation will bring you the most bang for your buck.
What if you could grow your business while reducing your overhead easily? As a manufacturer or distributor of consumer packaged goods, your business faces many challenges. Seasonal swings in consumer demand and holiday promotional pushes require a flexible labor force and a flexible production floor. These swings cause fluctuating costs at different times of the year. Managing these ebbs and flows is only a small piece to the greater puzzle that makes up your production . Working with a contract packager to manage the packaging and distribution of your products can help you focus on what you do best while providing many other benefits that will improve how you do business. The following expands upon some of the ways that outsourcing your packaging processes can help you build your brand with more control while utilizing less capital to do so.
You may not be a scientist, but as the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions?
When it comes to packaging design there are a lot of factors that come into play to have a successful product. Product packaging is one of the most important pieces to your brand's success, so it's clearly important to place a high level of planning and thought into your design.
As manufacturer or distributor of foods or consumer goods, you may experience growing pains as your business handles increased demand. These pains often include bandwidth limitations and labor issues, and packaging line automation is an excellent place in your production line to eliminate them.
As a business owner, you know that making sales is probably the most exciting part of your business. But what happens after the order is placed? Somehow your product needs to end up in your customer's’ hands. If you’ve been manufacturing, distributing and/or selling for a while, you’ve probably thought about storage space, shipping, and fulfillment.
Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.
2018 is right around the corner, and as the leaves begin to change color, retail brands and consumer goods manufacturers, Packaging Designers and Engineers are gearing up for what changes are to come, and what changes they can bring in their respective packaging worlds in the coming year.
DOWNTIME.. It's the bane of any busy manufacturing or distribution floor, and it impacts more than just time. It often comes down to how well you maintain your packaging machinery, aside from the occasional fluke machinery issue.
Halloween is coming, and that means millions of Americans are stocking up on candy. Odds are you’re going to be giving out special, made-for-Halloween treats. The thing that distinguishes Halloween candy the most from other candy is it’s packaging. You have got to design a creative package for your retail product during the holiday seasons! Most businesses are planning for the Christmas and winter holiday pushes right now and Halloween packaging has already been signed, sealed and delivered. That doesn't mean the tips we discuss below can't be helpful for any holiday or seasonal packaging promotions. so use these ideas in your planning for the upcoming holiday season, and keep them in mind for Halloween 2018. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. Every year millions of people are inspired by Halloween product packaging at the point of sale, and more and more manufacturers are taking advantage of seasonal packaging. You will see more limited edition packaging tailored for Halloween and other holidays as digital printing and technology make shorter runs economically feasible. This post will will walk you through some tips for capitalizing on your Halloween themed packaging so that you can get your piece of the 8.4 billion spent on the holiday this year and next.
How effective is your warehouse? Does it improve or worsen your efficiency? If you don’t know, there are many other warehouse managers in the same boat. A lot of manufacturing and packaging companies don’t have the right data to properly evaluate their warehousing processes. This results in an inefficient warehouse that drains your bottom line. So how can you measure how efficient your warehouse is? Identify some metrics to measure your warehouse’s operations. Set benchmarks for those standards that you need to hit. Here are a few questions you should be able to answer about your warehouse. If you can’t, it might be time to reconsider your processes.
When it comes to presentation, labeling your product packaging for the long haul of its lifecycle is no simple task; especially if you are not aware of the many options available and all of the items to take into consideration when choosing a label. We will provide you with some key factors to review when it's time to choose the best packaging label for your product.
Primary and secondary packaging play two of the most important roles in product marketing for brands large and small; from food, retail, and consumer goods to industrial and the exploding world of eCommerce, it's a brands voice, and its first impression to a consumer, you've got to make it count. Did you know package shape can influence a purchase?
Shrink wrapping is an easy process that only requires two things: the right kind of plastic wrap and heat. With just a roll of shrink wrap and a heating source, you can waterproof, weatherproof and tamperproof just about anything you have. Since there is no restriction on size to shrink wrap items, you have a way to protect even your bulkiest of items. But even this great packaging solution has a few potential hiccups.
The demand for consumer-centric, personalized packaging is growing by the day. Though it's making things exciting in the marketplace, it also presents many challenges in the process of creating and maintaining printed food packaging and labeling, especially if you aren't digitally printing. There are a few key items to consider that can positively impact the costs and time required of packaging workflows. Learn how to become more efficient as the tides of the packaging world ebb and flow, and how to keep up with speed to market with these tips from our experience in packaging and labeling for the snacks and confectionery markets.
Running a successful supply chain takes a lot of work, a lot of relationship building and a lot of planning. If the space, labor or capabilities are limited on your end, outsourcing with a co-packer is an excellent option and more than worth review. With fixed costs and a multitude of other benefits, working with a co-packer can help you accomplish a seasonal project or can grow a long term partnership that can free up resources and capital for you to grow. When we start a new contract packaging or fulfillment project we follow 8 simple steps for success. It all starts by reverse-engineering the entire process, from end-user delivery to your timeline demands. Here's how we keep our customer's on track and how you can use these steps to do the same:
If you have a start up business in retail and consumer goods markets, you have plenty of hurdles to overcome as you get your product off the ground. According to an article from Fortune.com and featured by Forbes, 90% of start ups fail. The reasons so many fail are varied and range anywhere from lack of need in the market, lack of funds, the wrong team, or simply strong(er) competition; one way to keep your business on the right track is finding the ideal product packaging, processes, suppliers that will help guide your business and your product launch to success.
The last thing that you want to worry about is your product leaving your business or facility and ending up at it’s destination damaged or completely destroyed. Unfortunately this isn't a rare occurence. No matter if it's your fault due to packaging issues or someone elses as it's in handled transit, it's a representation of your product and brand to the person or business receiving it. In fact, pallet loads can even be turned away at the distribution center, costing thousands for one unit. This can not only cause significant delays in delivery, but also potential damage to your business relationships. When shipping damage occurs you then have to ship out a new product to replace the damaged goods, which can end up costly for your business . The process itself of even looking into where the damage occured or who is liable can be grueling in itself. Additionally, figuring out if the cost will be covered by the carrier or damager and whether they have the insurance to cover it can be a whole other issue in itself. Even if the third party has the insurance to cover it, damaged goods claims can take a bit of time and in most cases, it may be easier to take on the cost yourself for the time spent on monitoring the claim or waiting.
Catching the eye of a consumer in a retail environment can be quite a challenge, but imagine if you could stand up, and out, from the competition? With an in-store off the shelf stand-alone point-of-purchase display you can get your product in front of the right people before the competition even has a chance to dazzle them with their extravagant packaging design. Keep reading to learn more about point-of-purchase (POP) displays and how they can help you to smash your next marketing campaign.
What is anti-static packaging (ASP)? How can it benefit your business? Why is it beneficial for non-electronic consumer goods, too? In order to answer these questions you first have to understand why it is needed. The short answer: The main driver of electronics damage is improper packaging. Also, static attracts dust, which is not attractive to a consumer. The age of electronics is beyond upon us, and now we are developing faster, smaller devices that are all the more sensitive to electrical damage. Electrostatic discharge (ESD )is well-known in the electronics manufacturing industry due to the sensitive nature of the components that are required for their finished goods. You can rely on ASP to reduce damaged goods throughout the supply chain, and to keep your products clean in any environment. By gaining a better understanding of the causes of ESD, you can ground (see what I did there?) your business by following best practices in proper packaging
Tamper-evident packaging (TEP) provides many benefits to brands and businesses in any industry, the most evident being security. If you are in pharmaceuticals, tamper-evident packaging is a requirement, in others it provides security throughout the supply chain and purchase by the consumer. It's important to understand what TEP is, how it can benefit your business and the differences between tamper-evident and tamper-resistant packaging (TRP). With tamper-evidence, its also important to think of the consumer when selecting your packaging materials for product security.
As you probably already know, there are many factors that come into play when you are packaging food products, and we understand that generalizing food as a category really broadens the scope. With numerous types of foods, each with different regulations and guidelines that must be followed it can be an overwhelming topic. Which is why we're covering the top six 'need-to-know' topics that any type of food manufacturer should know for their product packaging.
The summer sun brightens our days and keeps us warm, but it can take a toll on your product packaging. If you manufacture temperature sensitive goods such as chocolates, produce, flowers, meats or other perishable items including pharmaceuticals or certain health care products, it's imperative to have procedures in place for proper handling of your packaged goods in any type of climate. In order to keep damages and repackaging to a minimum, we've gathered some tips to guide you during the dog days of summer.
As the Manager or Supervisor in charge of manufacturing and production floors, your goals for increased productivity and lower costs are almost always at the top of the priorities list. According to several voices across the web, freight and labor costs as well as inventory control are the main contributors to lower productivity and increasing costs. Not mentioned enough is how to impact these numbers, or where to begin. By reviewing your packaging process and your overall production line, you can find several ways reduce your total cost of packaging and impact your labor numbers while improving efficiency. Here are the top seven ways that packaging can positively impact these numbers.
SQF, or Safe Quality Food, is a rigorous certification program in the safe handling of foods for manufacturers and distributors that is recognized all over the world. It’s not new - it’s been around for over 20 years, and is designed to be used in all sectors of the food industry including farming, manufacturing, packaging, warehousing and even food for our pets. This certification minimizes the incidence of unsafe food reaching the market place and involves training a SQF practitioner, possibly contracting a consultant, getting a program written, passing a desk audit and then, at last, passing the on-site certification audit. It takes a good amount of perseverance to get this certificate, but fear not! There are some great benefits to this effort. Here are 5 compelling reasons to implementing an SQF program:
When it comes to void fill for shipping protection, air pillows are effectively the 'new guy in town'. The ecommerce giant Amazon has led by example and made the switch to air pillows thanks to their ease-of-use and low cost, not to mention they are more environmentally-friendly when compared to alternative forms of void fill. Consumer frustration over complex, bulky and difficult to open packaging is another reason that air pillows are growing in popularity. Your warehouse, plant floors, and production KPI's will also find the small footprint of storing pillows to be an added benefit when space is limited. We’ve listed the top 5 reasons why air pillows can benefit businesses of all sizes.
The products you manufacture for consumer purchase must be designed with proper planning and research to provide the most value with the lowest cost of production. This means that the packaging you go to market will require attention to detail in order to gain visibility in the marketplace as well as to convey the value that the product holds. The packaging materials themselves and the visual appeal are vital in grasping consumer’s attention, making the sale, and gaining repeat business. Think more of product packaging as an investment - rather than an added cost.
Are you wrapping your consumer goods with the ideal film? The three main films used in shrink packaging material for protecting and securing products for the retail and shipping environments are polyvinyl chloride (PVC), polyethylene (PE), and polyolefin (POF). Each have different capabilities and characteristics that make them suitable for specific applications, and each can be co-extruded into multilayer films with different additives offering specific barrier properties required for shelf-life or appearance. Shrink films can be formed into flattened rollstock, bags, overwrap, banding and tubing, and add a form of tamper-resistant protection to packaged goods. If you aren't sure that you are using the ideal film for your application, here's a breakdown of the three:
When you are budgeting for packaging, there are several factors that can impact your total cost of packaging, and several ways you can reduce these costs by optimizing your current processes. It's difficult to simply place a specific dollar amount to a project like this because no business operates the same way, and what works ideally for your packaging line may not work for any other business in your market. Sometimes you have to think outside of the box to fully realize the potential for cost-savings. Selecting who you work with and when you bring them in can significantly impact the dollar amount you can expect to budget. Here are a few other items that can impact your total packaging cost, including multilayer films, bundling films, maintenance, and new technology:
As it stands in 2017, we can’t avoid plastics – they’re everywhere in our lives from our kitchen appliances to the doctor’s office. Contrary to popular belief, all plastics aren’t the same. There are many types of eco-green packaging options comprised of sustainable plastics available today for all types of products, and they can hold the opportunity for huge savings in your business operation.
As a Brand Manager, Packaging Designer, or Production/Plant Manager, your primary focuses are safe and effective packaging as well as your bottom line. Packaging affects so many aspects of your product line, and with that, your business. Growth, revenue, and reducing costs can all be tied directly into the way you package and ship your products. So, while your industrial packaging products need to adhere to certain standards of quality and safety, how efficiently they are executed is just as important to your business.
When it comes to packaging your products, shrink wrap, aka shrink film, is often the ideal type of material for meeting quality and protection needs while remaining cost-effective. But, what is shrink wrap, and what is it that makes it so versatile for multiple packaging applications? How can you use it to your brand's advantage and make a positive impact to your total cost of packaging? Why is a packaging specialist important? I've broken up the answers to these questions below:
Your packaging makes a statement about how you do business. Here is an easy, three-step plan to master your packaging and make a great impression.
If you had to make a list of the things that are most important for a product's success, packaging would undoubtedly be near the top. According to a 2015 Cone Communications and Ebiquity Global CSR Study on Consumer Trends, 84% of respondents said they were very likely to buy a product if they thought it had social or environmental benefits like green packaging and related materials.But green packaging itself is not the trend—it is merely the catalyst to a series of new perspectives on packaging. There are a number of key green packaging material trends that you should definitely watch out for in 2017.
Over the years, product packaging as a concept has evolved from "just something you have to do to get your product on the shelves" to a pivotal part of marketing efforts and the true experience you offer to your customers. When done properly, product packaging can lead to a deeper, more loyal connection with your audience and increased sales. When it comes to modern-day product packaging design, there are a few core packaging rules every business needs to know.
While focusing on the quality of your products is important, proper packaging should be given just as much attention. The packaging will be every customer's’ first impression of your product and must also ensure the safe delivery of the product. Form, function, color, and sustainability are vital to proper packaging design. We’ve picked out a few outstanding examples of innovative packaging design to serve as inspiration.
Product packaging design can have a significant impact on your business. Keep in mind that design doesn’t just refer to eye-catching visual elements such as your company logo. It also includes the types of materials you use to package your products, the shape of your packaging, and the functionality of the packaging throughout the purchasing journey. Certain packaging elements, such as stretch wrapping and shrink film, provide important benefits that can boost the success of your business.
Deciding how you will package your product is one of the most important decisions to make in branding (or rebranding) your company. After all, few things can make or break a sale like presentation, and packaging is the most critical part of your product's presentation to your customers. Additionally, packaging must protect your product against damage, be cost-efficient, and properly advertise your brand. With so much riding on your product's packaging, here are the top three things you should consider before choosing a packaging design:
Product packaging serves several important purposes. It protects items during shipping, makes storage easy and, ideally, presents your product in a way that will entice customers to choose it over the competition. Many manufacturers and producers underestimate the negative effect that poor packaging design can have on sales.
As a consumer, you may not realize the role a perfect packaging design plays in your purchasing decisions. The package must convey enough information about a product to pique your interest and inform you of its purpose—all without being overbearing. As a retailer, you want your packaging to promote your brand, protect the product, and show your customer why your product is perfect for them. Good packaging is an investment for your product and your brand.
Environmentally friendly packaging design can give businesses a competitive advantage on the market. Eco-friendly business practices demonstrate compassion and awareness, which can be a persuasive factor in helping customers choose between you and the competition. In addition, companies who invest in green packaging also stand to save money in the form of shipping costs, material costs, and reduced waste. Studies by the Carbon Disclosure Project (CDP) show that companies that actively seek out ways to make their operations more eco-friendly see their ROI increase by as much as 18% over companies not making these efforts.
“Out of control” packaging is a broad brushstroke encompassing many different problems. Product manufacturers deal with an array of packaging issues that can stem from complications with machinery, marketing, shipping, and more. To avoid as many of these pitfalls as possible, brand managers need to have input from their marketing, manufacturing, and engineering teams.
Packaging is often the first impression customers have with a product. It is important to consider exactly what your packaging is saying about your product. Since the new year is traditionally a time for reinvention, here are some interesting packaging trends to consider for 2017.
This past October, Walmart held the Walmart Sustainability Summit and launched the new Walmart Sustainability Playbook. As a manufacturer of consumer goods, see how you can fall in line with the Walmart plan and how flexible packaging can provide you with increased sustainability in the year ahead and beyond, whether you are directly affected by Walmart or not.
With 2017 merely days away, it's a great time for reflection on the past year and all that has been achieved, and all that we have learned. Exactly 366 days ago, I released the top 7 blogs of 2015, based on popularity. For the end of 2016, I've decided to share the top blog posts that had the most impact all-around. In honor of brevity, I've honed the list down to the top 5 most share-able, most engaging blogs of the year, so please like, comment, and share:
Here are the top 7 products and package designs that won (and failed) like champions Getting a product to be noticed in the vast sea of retail goods at the market can be challenging and companies have tried some pretty outlandish products and package designs to gain consumer attention over the years. I've created a list of the top seven products and package designs I have come across this year because they are too great, or too terrible not to share. Here is first annual List of Unordinary Packaging.
Turn the high cost of damaged goods around in 2017 with the right stretch How much has product damaged during shipment cost your business in the past year? Busy Supply Chain, Plant, & Operations Managers must take into account the many factors that make up the true cost of these damaged goods while finding the root cause to stop the bleeding. Understand the actual costs of damaged goods and where stretch wrap fits in to the remedy.
Tis' the season for reminding everyone all the things we are grateful for. As a packaging company with a blog, we have an opportunity to give thanks outside the general box of family, friends, and food. In addition to these things that keep our business successful, we are thankful for a few more things, including you.
Clean Machines, Packaging, and Consumer Expectations in 2017 Pack Expo 2016 is a wrap, no pun intended. Beyond telling you how amazing the weather was in the Windy City for the show, we have a few worthwhile takeaways to share. Vertical form, fill, seal machinery dominated the floors; Pouches are continuing to grow in popularity and are innovating how brands go to market, and recyclable, environmentally-friendly, & compostable films are becoming resilient and competitive to other films. Plus, consumers want them!
It's The Packaging Supplier Behind It That Matters While attending Pack Expo this past weekend, shrink film brands came up many times creating some heated conversations. Through all of the talk, one piece of integral information for Consumer Goods companies prevailed: Shrink film is shrink film. Nevermind what brand of film your packaging your product with, what truly makes the difference is the supplier you work with.
Making Your Retail Package Worth The Buy This Valentine's Season For most of us, Valentine's Day isn't even a distant thought yet, but for candy and confectionery companies, 'tis the season of love! It's time to get your valentine's packaging in order, get your designs laid out, and get your promotional plans finalized. How are you going to make your goods a hit on the shelf (and the web) for the 2017 Season of Love?
Color Choice For Consumer Packaging Can Make Or Break A Sale.. How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. Buyer demographics like age, culture, gender identity, and global location should all play a part in selecting the colors that will represent your product on the shelf, or on the web. What different colors mean to your brand identity on the shelf:
The Industrial Packaging team is preparing to launch an e-Commerce storefront that is unlike any other in the industry. Flexible protective packaging will soon be available to order and have shipped wherever you need without even picking up a phone...we want share our excitement (and a pre-launch discount)!
Manufacturers can see increased revenue in a stagnant economy with outsourced fulfillment and contract packagers What are manufacturers of consumer goods doing to grow when the economy seems to be stagnant, at best? Outsourcing. The benefits to outsourced fulfillment and/or packaging include increased revenue and focus on core competencies, as well as decreased labor and overhead expenditure.
Please Note: Pack Expo 2016 has passed, but I recapped the biggest and best takeaways here, take a look! Can't Make It? Be One Of Five Readers To Get An Inside Scoop Pack Expo 2016 was an excellent show! and this year we are taking you with us! If you can't attend and are looking for information about a certain machine or new packaging trend, we will be on the floor connecting with the vendors and getting insider perspectives on the coming year in flexible packaging. Here's your opportunity to be there without leaving the office:
Copyright: lucadp / 123RF Stock Photo The internet is shaking up the way manufacturers and distributors go to market with their products, and its only going to become more prominent as the world advances technologically. What does this mean for you and your customers' brands in terms of supply chain and packaging?
Benefits and Safety in Food Production Static can cause some serious problems in many different manufacturing and production environments. In foods, fine powders and granules like sugar and flour can not only cause an unattractive coating on your packaged goods, but it can also be quite explosive. Small particles like these may generate a static charge and have a potential to ignite. Utilizing anti-static plastic packaging can help to mitigate product damage and safety issues.
Is your packaging design stale? When is the last time you even looked into changing your retail product package design? A lot has changed on store shelves in just the past few years, from innovative use of materials used in packaging to the ever-changing consumer trends that gain the most attention. What can you do without breaking the bank if you've found yourself dressing your products in last decades' attire?
What Manufacturers Need to Know About New Food Packaging Label Requirements It's been 20 years since the FDA has updated the nutrition labeling requirements for packaged foods, and there are some significant changes. The new labeling rules are designed to better educate consumers looking to make healthier food choices, and are backed by scientific evidence linking diet to obesity and other chronic diseases. Here are some of the major changes, and when the new laws will go into effect in the US:
Our friends over at Lantech have been busy this year launching new machines and programs to assist the busy production facility in operating more efficiently. They've done it again with their latest machine launch, the ProfitPack. The new casing station perfectly combines automation and necessary human judgment for case erecting, packing and sealing.
As a Plant or Operations manager, your objectives center around plant performance. As business grows, upgrading your packaging machines can help drive greater efficiency and reduce labor costs. With the several pieces to your packaging line puzzle, you may wonder if there is an ideal and universal machine upgrade that will give you the most benefit.
Do you know the ideal containment force for each of your different pallet loads? Are you seeing increases in reported load damage with your shipped goods, or maybe more damaged product than you would like? Have you been using more stretch film to wrap your loads than is necessary with your stretch wrapper?Understanding containment force and how to measure it will guide you in mastering your ideal wrap force, reducing both load damage and film usage.
Saving on labor and film, with 80% ROI in just over a year? In many cases, modifying your packaging line with automation will significantly improve many important issues on your plant floor, from throughput to cost and labor reduction. If you are hand-wrapping pallets, for instance, a simple upgrade to a semi-automatic pallet wrapper can show an 80% ROI in just under 16 months! Here is an example of just how much and how fast you can positively impact your packaging line with automation:
What makes this arrangement ideal for you? Many manufacturers work with several companies to meet all of their needs for production. One company to supply their packaging products, another that supplies their machinery, and another to service that machinery. In addition, there are also outsourcing companies that will provide for some or all of the packaging process. What makes working with a multi-service packaging provider, better?
Has your shipping/receiving department run into problems with your pallets sticking to one another, tearing the film before it leaves the doc? Or worse– tearing during transit, causing re-wraps and unreliable load containment or damaged loads before arriving at their final destination? The cause of these shipping mayhems is the stretch film you are using to ship your pallets. Stretch film manufacturers add a variety of compounds to the stretch film in order to deliver the desired performance characteristics as well as to make it easy to process the film in machines or for the workers wrapping the pallets. The resulting "stickiness" of the wrap is called cling.
High Quality, Food Safe Shrink Wrap You Can Count On If you work in the food industry and require high quality, food safe packaging films, we have great news for you. Just last month, Intertape Polymer Group (IPG) shrink films became officially certified under the Global Food and Safety Initiative, also known as GFSI. This is a big deal, and here's why:
It's a hot one this summer, and your probably dealing with a hot facility as well. In addition to keeping your team cool and hydrated on the production floor, you want to keep an eye on your packaging films too!
The world is a busy place, and consumers are looking for products that are easy to use, and re-use, that won't impede their lifestyle. One of the ways you can provide convenience to your consumer is by utilizing easy-open and/or resealable packaging.
Gauge Reduction, Centerfolded Film Upcharges, and Heat-Sealing: Then & Now We have many years in the packaging industry under our belts and every now and then it's fun to reminisce about the days gone by. I've gathered up some highlights with our CEO, Matt, showing how far we have come over the past 50 years with shrink packaging. Check them out below:
Are you wrapping your consumer goods with the right film? The three main shrink films used for protecting and securing products for retail are PVC (Polyvinyl Chloride), polyethylene, and polyolefin. If you aren't completely certain that you are using the ideal film, here's a quick breakdown of the three:
A special edition blog with personal meaning to our Industrial Packaging Family. I have had a long time goal to assure that I don’t have to get hit over the head with a 2” x 4” in order to maintain perspective.
We follow 8 simple steps when executing a Supply Chain project for our customers, and we start by reverse-engineering the process from end-user delivery to your timelines' demands. Here's how we keep our customer's on track, all the time:
As a growing supplier and service provider in the packaging industry, we strive to be your resource for packaging knowledge and advice. However, something was brought up during a meeting recently that I wanted to hear some feedback on from our readers.
How we grew our packaging line capacity and efficiency with a simple fix Optimizing your packaging lines can seem daunting, but our team is on point when it comes to finding opportunities for higher productivity and driving greater efficiencies with minimal negative financial impact. This holds true in our facilities, and at our customers'. Check out how we were able to double our throughput with some minor adjustments:
Why It's Working, How It's Working, and How To Join Our PM Program The proof is in the pudding! We have seen an average annual cost parts and maintenance reduction of 32% or more for customers who have joined our Preventative Maintenance Program! When can you fit it into your busy production schedule though without causing any delays? Plant shutdowns are the ideal time to give your machines a little TLC, grease those gears and replace any worn parts.
When you are working with a co-packer or outsourcing a portion of your production with a Supply Chain Services Provider like us, its important to know you are working with a safety-oriented, regulatory-compliant company. Here are some of the ways we ensure your product is safe throughout the supply chain in our hands.
What makes Extreme's equipment stand out above the rest? One thing that comes to mind when thinking of Extreme Packaging Machine's line of equipment is that they build fast wrappers. Their actual mission statement offers more clarity to that: "We build high performance, heavy duty, long-lasting shrink wrap machines that actually lower the cost of packaging". It rings true to their product line in several ways.
IPG's new Air Pillow Systems and how they can fill more for less Intertape's air pillow system is designed to improve end-of-line efficiencies and reduce the costs of shipping protection for businesses of any size. The AP7000 is the "bigger" brother to the AP2000 Air Pillow System, and is designed for higher volume manufacturers and distributors that need more than 25 pillows per minute, which the original AP2000 model maxes out at. Air pillows are an excellent alternative to loose void fill, offering ideal product protection with much less mess than packing peanuts and foam-in-place shipping protection. Both air pillow machines offer small footprints and eliminate the many pains of packing peanuts and the costs and reliability of paper fill. Check out some of the specs here:
It is well known that shortening your supply chain through regionalization is a cost effective approach to getting your goods to the end user. If your company is need of warehousing, fulfillment, or contract packaging services then we at Industrial Packaging want to hear from you.
DECREASING YOUR BAG LENGTH: The Cutoff There are several ways to reduce costs with your shrink packaging, and one of them is to look at your bag length. The following steps will outline how you can potentially save yourself up to 9.1% on your shrink film purchases.