Improving your packaging efficiencies is essential to any brand. Regardless of product, streamlining your processes can help you save significant overhead and costs and reduce costly downtime. This leads to increased profits overall.
In a world shifting more and more toward eCommerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. With that in mind, how is your packaging delivering your brand’s promise to your customers? Designing the “perfect” packaging operation solution for your business can be a daunting task. After all, there are many different types of equipment, materials, and processes that can be combined in a seemingly infinite number of ways.
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There is a trend in packaging that is playing a growing role in the way that consumer packaged goods (CPG) companies operate. This fast rising trend is the shift towards consumer convenience. The packaging trends towards convenience for CPG companies are a key component to consumer satisfaction. In this article, we talk about how you can use this information to ensure your packaging is cost effective while delivering what the consumer wants.
When operating any business, being mindful of costs is one of the key ways to maximize sales potential. After all, creating a competitive product is important, but making that product available to the consumer in a cost-effective way sets successful businesses apart from the competition. Production line automation allows companies to leverage ingenuity and efficiency without sacrificing craftsmanship or quality. With an automated production line, you never have to worry about employees getting sick, you can rest assured that production levels will remain high, and you can feel confident knowing that the end product will be made to a consistently high standard.
Upgrading your packaging line can be incredibly beneficial to your production. If you’re thinking about upgrading any part of it, your packaging machinery is a great place to improve efficiency and reduce costs in several ways. Here are the top 5 things to consider when upgrading your packaging line to ensure you’re on the path to success.
In the age of the technology boom it's important to take a look at how you bring your products to market. Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Some believe it's necessary depending on your product line and target markets while others are using it as a way to catapult their business by packaging with a new set of eyes and creativity, creating a bond between the consumer and the brand. How has the digital age influenced product packaging? Here's the latest on how digital is influencing packaging aesthetics and how you can too, with research to back it up!