As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging design.
The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth in 2018. The agriculture and food production sector is specifically growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market, and low commodity prices. With surging demand for food, these manufacturers are faced with substantial opportunity to carve out greater market share. Sticking with the status quo won’t propel your business further, however. The majority of food production companies stand to better engage consumers with revamped packaging. Especially if your food packaging is lagging behind the latest trends, the time is now to redesign your product presentation and make the most out of this ripe economy.
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Are you stretch wrapping your pallets by hand? Relying on manual labor to consistently protect your products in transit may be causing your company to lose money in the long-run. If your products are in high demand and you are cutting it close or even worse, missing your customers requested orders, you may be able to remedy this with automation at your end-of-line. Hand-wrapping pallets is less cost-effective at a certain point while automated stretch-wrapping machinery can save on time, and on costs. The idea of saving money have your attention? Learn more about how to determine when it's time to switch from hand-wrapping pallets to automated pallet-wrapping machinery.
Food labeling is a highly scrutinized, crucial part of food product manufacturing. However, it also can be an easily rushed and/or overlooked part of bringing a product to market. It's easy to make simple mistakes no matter how large or small your operation may be. It's also easy to steer clear of any issues when you are well-prepared with a plan and process and when you are working with a supplier that will assist you along the way to launch.
Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!
It's true, new packaging machinery does involve some investment. It's not true, however, that you must face a major capital investment decision in order to acquire said machinery. The option to lease packaging machinery may get overlooked, and it's worth giving additional attention when you are planning for growth with your manufacturing or distribution business. Take some care to vet if leasing is an option that will provide you the best return on investment and room to grow beyond your production floor. Here are some considerations to review when you are making your plans for machinery upgrades for your packaging line.