Have you ever considered that the packaging of your product could create an emotional relationship with your customers? What about helping your customers have fun? Gamification pulls customers into interactive experiences with a product's packaging that often results in a more engaged relationship with a brand and it's products. But what exactly is gamification? How does it work? What applications does gamification have in the realm of packaging? In this article we will take a look at some examples of gamification, provide a solid definition of the practice and offer enlightenment on the use of gamification in modern packaging.
The short answer to this question is yes. Technically, the heat produced by most hair dryers can shrink plastic film. Specifically, polyvinyl chloride or polyolefin. Now, is it a good idea? That is a whole other can of worms. Here at Industrial Packaging, we have been helping people shrink plastic film for over 65 years. In the article below, we will dig deeper into one of the stranger questions we have received in regards to shrink film and discuss more appropriate ways to accomplish the same goal.
At Industrial Packaging we have been offering protective packaging supplies for close to 70 years. Now, while you have probably heard the term "protective packaging" before, you may be wondering, what exactly is it? In the article below, we will define and explore protective packaging materials and the various applications of which are most common for this type of packaging supply.
Now that we have reached the future and are currently living in 2020, (What a time to be alive) environmental friendliness, sustainability and recycling are going to be a major focal point for brands and consumers alike. You’ve heard about the damage that plastics are causing in our oceans, but that’s not the full truth. Here at Industrial Packaging, we specialize in flexible packaging so we wanted to look at the facts to dispel a common myth. When it comes to packaging materials, flexible packaging supplies such as shrink film and stand up pouches are currently the most environmentally friendly materials for packaging your products. This, however, isn’t the long-term solution. We will go into more detail on that later. Yes, flexible packaging items are made of soft plastics. However, contrary to modern preconceptions and emotional reactions to this substrate, science proves that they are STILL the most environmentally friendly choice for packaging. This article will help to inform you of your packaging options and their impact on the environment
When packaging invites you to interact with it, causing you to engage in activities like coloring, crushing, folding, listening, playing, reading, and etc., it pulls you into the brand and allows you to connect with the product in a way that traditional packaging supplies do not. These are the goals of interactive packaging. But what exactly is interactive packaging and how does it work? What are some examples of successful interactive packaging in the real world? In this post we will take a look at some excellent examples of interactive packaging and explore the hows and whys of this style of packaging.
The future is here. Everyday, millions of people walk around with high powered tiny computers with glowing LCD screens in their pockets. We use these devices to catch a ride, buy food, prepay for movie tickets, find deals on everything under the sun and learn new things about our world. As this technology continues to evolve, we will see more and more packaging that we can interact with digitally. And while digital packaging is still a relatively new phenomenon, it will soon be prevalent everywhere. What is digital packaging exactly? Join me in the article below and we will explore this new exciting chapter in the history of the packaging industry.