Whether you are getting ready to package your first products or have been packaging items for some time, it is essential to understand that packaging is not "just packaging." It is crucial to fathom that your packaging is an extension of your marketing department and, more importantly, your brand and your company. Thinking of packaging as an afterthought or a less important aspect of your marketing plan could be a vast and potentially costly mistake. But how does packaging really integrate with marketing? Is there a right way and wrong way to think about packaging and marketing integration? In what ways are packaging materials an extension of your marketing efforts? How can your packaging enhance your approach to marketing, advertising, brand awareness, and the buyer's journey and customer experience? This may seem like a lot to consider. However, we will break down how you can ensure that your packaging is being leveraged as a quality lead-generating aspect of your marketing initiatives. After reading this article, you will understand why packaging is a great marketing tool to have in your marketing department's toolbox.
As we head deeper into the 2020s, it feels as if the future has truly arrived. We have come so far as a species. From smartphones and electric cars to privatized space exploration and the planned building of colonies off-world. The future is now! But, outer space is not the only new frontier we are beginning to explore on a deeper level. We are also on the cusp of discovering and exploring the metaverse while mutually creating it through our digital footprints, interactions, and avatars. You may be wondering, what does packaging have to do with the metaverse? Or, perhaps you are not even sure what the metaverse is. And, while the space where the metaverse meets the physical realm has barely been explored at this point, it will be an area of focus for massive corporations and, eventually, smaller businesses as well. After more than sixty-five years in the packaging industry, Industrial Packaging has watched how the precursor to the metaverse (the internet) has changed packaging for companies worldwide. And, we are always learning how new technologies will continue to evolve the realm of packaging. In this article, we will explore the future relationship between packaging and the metaverse and discuss how this technological advancement will affect product packaging and branding for companies all over the world.
After doing your due diligence and researching various ways to best market your products in a retail setting, you have decided that you want to buy a point of purchase display. Or, maybe, you want to buy multiple POP displays so that you can show several different types of products to potential customers in various retail settings. Either way, you know that POP displays are right for you. Now, you want to buy a point of purchase display. However, there is one problem. You don't know how much a point of purchase display costs. Unfortunately, you have not been able to find this information at all. Here at Industrial Packaging, we’re a multi-generational packaging company that has been selling POP displays for several decades. In this article, we will walk you through the elements of pricing a point of purchase display for your business. With the information here, you will get a close approximation of the cost for your POP display.
When you think about downtime, I bet a few things come to mind. Lost productivity, your workforce standing around, scrap packaging materials or finished goods, and missing deadlines you have agreed to meet. And while all those are true, there are a few more negative side-effects that carry as much, if not more, weight when it comes to downtime. One of our top priorities is making sure our customers can avoid unexpected downtime on their packaging lines. At Industrial Packaging, we "eat our own dog food" and maintain regularly scheduled maintenance on our packaging machinery. By doing so, we can maintain the supply line for our customers, and we help them do the same in their facilities. We know what it takes to succeed, and we know how to combat unwanted downtime. In the article below, we will explore the real cost of downtime and explain how to prevent it.
In our modern world, people are buying products from online retailers more and more every day. This is a trend that is going to skyrocket with each passing day. This means that people aren’t interacting with your company, a salesperson, or your brand like they used to. Today, the unboxing of a product is often the first experience a consumer will have with your company, brand, and products. If you fail to make an excellent first impression when someone opens your product, you run the risk of losing the customer's future business. Industrial Packaging has been helping companies properly package their products for multiple decades. During that time, we have watched the evolution of the unboxing experience and we know the importance of this process. In the article below, we will discuss the top 5 ways to ensure an excellent unboxing experience that will "wow" your customers and help them to fall in love with your brand.
So, you've looked into your local packaging suppliers, and you're unsure if they can support you based on your needs. But you are also worried that working with a distributor across the country will be a headache due to shipping distance and lack of immediate response. When it comes to choosing a vendor for packaging supplies, distributors are often selected because of their dynamic portfolio of product offerings in the packaging industry and their ability to provide large quantities of supplies. Unlike manufacturers, distributors are not beholden to only one or two brands of materials and machinery. As such, they can help you to choose the machinery and materials that are indeed the best solution for your needs. And while it is usually advised to choose a distributor local to your geographical location, there are benefits to working with one across North America. While we tout the benefits of local companies a lot, there are some times when you might not want to use one. In the article below, we will discuss the reasons you may want to work with a distributor across the country, rather than a local supplier.