As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging design.
We talk a lot about the various types of product packaging; from materials to design and other ways to make your products stand out for your customers in the retail markets. But why is packaging itself important?
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When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:
Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!
Gaining market share in any one of the consumer goods and fast-moving consumer goods markets takes serious effort for marketing departments and packaging engineers. Catching the attention of your target market over competition on the shelves or on the web is challenging, and its also very important! Brands with heavy competition may need to try something out of the ordinary, or outside of the box to get noticed.
You may not be a scientist, but as the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions?