Augmented Reality, known as AR, is a concept where we use technology to superimpose virtual information on to the world that we see. Gaming is one popular application of this technology. Did you know that product packaging is another? In fact, augmented reality has incredibly useful applications in the packaging industry. This fascinating technology can be used to enhance product packaging, improve brand loyalty, attract new customers, and stand out from competitors. The best part? Often, all you need is a QR code or a bit of minor tweaking to your package design.
When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success. The right packaging not only attracts consumers, it will keep your product safe in transportation and keep it fresh. This reinforces the quality of the brand and item when customers know they can count on a fresh item from when it hits the shelf to when it’s in their hand.
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If you want to achieve maximum efficiency with your production and packaging strategies, it’s never been enough to operate with a day-to-day, tactical mentality. This short-term mindset will only go as far as helping you accomplish daily tasks and meeting project goals. But in 2018 especially, it takes a much more proactive approach to realize long-term organizational success and achieve the efficiencies that have a lasting impact on your bottom line and growth.
From fast-moving consumer and sporting goods to electronics, cosmetics and medical supplies, flexible protective packaging is key material in the supply chain of many industries and products. Combining the best qualities of plastics and films, flexible packaging is a versatile and functional solution that requires minimal materials, production and costs.
Environment | Food Packaging | Investment | Packaging Design | Packaging Materials | Packaging Psychology | Plant Performance | Shipping Protection | Supply Chain Services/ Contract Packaging | The Business of Packaging
There is a trend in packaging that is playing a growing role in the way that consumer packaged goods (CPG) companies operate. This fast rising trend is the shift towards consumer convenience. The packaging trends towards convenience for CPG companies are a key component to consumer satisfaction. In this article, we talk about how you can use this information to ensure your packaging is cost effective while delivering what the consumer wants.
In the age of the technology boom it's important to take a look at how you bring your products to market. Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Some believe it's necessary depending on your product line and target markets while others are using it as a way to catapult their business by packaging with a new set of eyes and creativity, creating a bond between the consumer and the brand. How has the digital age influenced product packaging? Here's the latest on how digital is influencing packaging aesthetics and how you can too, with research to back it up!