Pop culture has long affected the packaging designs of many brand's products. Popular music, movies, books, and other forms of media directly impact the packaging materials of various companies. Companies use elements of pop culture in their packaging design because doing so has proven to be an effective way to increase the sales of their products. And while the aforementioned types of media listed above are often the major forces behind these dynamics, other cultural influences will also impact the design of many brand's packaging. One of the most significant forces from pop culture that plays an essential role in shifting the aesthetics of many company's product packaging designs is what is known as a "vibe shift." Vibe shifts often (sometimes overnight) change the way many consumers will interact with the products they buy. Should companies who sell products to the consumers that are most invested in cutting-edge trends ignore a vibe shift when it occurs, there may be negative repercussions. But, what is a vibe shift, and how does it affect consumer's buying habits? What are the consequences of not adjusting your product packaging to reflect the needs of those who value such significant trends? And which types of companies should be concerned about vibe shifts as they relate to the success of their product packaging? This article will explain what a vibe shift is and why it is crucial to consider when thinking about packaging design and aesthetics.
In a world with so many advertisements, marketing messages, and distractions, it is not easy to gain the attention of consumers. And, if you do, there is no guarantee that they will purchase your product after inspecting it. But how do you turn a consumer from a prospect into a customer? One way to accomplish this goal is to leverage packaging materials as an emotional catalyst. If you can get people to feel positive emotions, you may be able to use those emotions to instigate a purchase. This article will explore some of the top ways to evoke positive emotional reactions from consumers with packaging in ways that can drive better sales. With the information in this article, you will be able to leverage the power of emotional evocation as a tool to help bring in new revenue.
Whether you are getting ready to package your first products or have been packaging items for some time, it is essential to understand that packaging is not "just packaging." It is crucial to fathom that your packaging is an extension of your marketing department and, more importantly, your brand and your company. Thinking of packaging as an afterthought or a less important aspect of your marketing plan could be a vast and potentially costly mistake. But how does packaging really integrate with marketing? Is there a right way and wrong way to think about packaging and marketing integration? In what ways are packaging materials an extension of your marketing efforts? How can your packaging enhance your approach to marketing, advertising, brand awareness, and the buyer's journey and customer experience? This may seem like a lot to consider. However, we will break down how you can ensure that your packaging is being leveraged as a quality lead-generating aspect of your marketing initiatives. After reading this article, you will understand why packaging is a great marketing tool to have in your marketing department's toolbox.
As we head deeper into the 2020s, it feels as if the future has truly arrived. We have come so far as a species. From smartphones and electric cars to privatized space exploration and the planned building of colonies off-world. The future is now! But, outer space is not the only new frontier we are beginning to explore on a deeper level. We are also on the cusp of discovering and exploring the metaverse while mutually creating it through our digital footprints, interactions, and avatars. You may be wondering, what does packaging have to do with the metaverse? Or, perhaps you are not even sure what the metaverse is. And, while the space where the metaverse meets the physical realm has barely been explored at this point, it will be an area of focus for massive corporations and, eventually, smaller businesses as well. After more than sixty-five years in the packaging industry, Industrial Packaging has watched how the precursor to the metaverse (the internet) has changed packaging for companies worldwide. And, we are always learning how new technologies will continue to evolve the realm of packaging. In this article, we will explore the future relationship between packaging and the metaverse and discuss how this technological advancement will affect product packaging and branding for companies all over the world.
After doing your due diligence and researching various ways to best market your products in a retail setting, you have decided that you want to buy a point of purchase display. Or, maybe, you want to buy multiple POP displays so that you can show several different types of products to potential customers in various retail settings. Either way, you know that POP displays are right for you. Now, you want to buy a point of purchase display. However, there is one problem. You don't know how much a point of purchase display costs. Unfortunately, you have not been able to find this information at all. Here at Industrial Packaging, we’re a multi-generational packaging company that has been selling POP displays for several decades. In this article, we will walk you through the elements of pricing a point of purchase display for your business. With the information here, you will get a close approximation of the cost for your POP display.
When you think about downtime, I bet a few things come to mind. Lost productivity, your workforce standing around, scrap packaging materials or finished goods, and missing deadlines you have agreed to meet. And while all those are true, there are a few more negative side-effects that carry as much, if not more, weight when it comes to downtime. One of our top priorities is making sure our customers can avoid unexpected downtime on their packaging lines. At Industrial Packaging, we "eat our own dog food" and maintain regularly scheduled maintenance on our packaging machinery. By doing so, we can maintain the supply line for our customers, and we help them do the same in their facilities. We know what it takes to succeed, and we know how to combat unwanted downtime. In the article below, we will explore the real cost of downtime and explain how to prevent it.