Luxury packaging is a specialized market within the packaging industry. While it is only a small part compared to the industry as a whole, its environmental impact is heavy. The luxury packaging market has proven to be a highly profitable niche market within the world of packaging, however, at what cost to our planet earth? What exactly is luxury packaging, and who is the target demographic for it?
When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success. The right packaging not only attracts consumers, it will keep your product safe in transportation and keep it fresh. This reinforces the quality of the brand and item when customers know they can count on a fresh item from when it hits the shelf to when it’s in their hand.
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Shrink wrapping is an easy process that only requires two things: the right kind of plastic wrap and heat. With just a roll of shrink wrap and a heating source, you can waterproof, weatherproof and tamper proof just about anything you have. Since there is no restriction on size to shrink wrap items, you have a way to protect even your bulkiest of items. But even this great packaging solution has a few potential hiccups.
Modified Atmosphere Packaging (or MAP) is the manipulation of the atmosphere inside of a packaged food (IE: beef, pork, chicken, fish). The goal of the process being to increase the shelf life of the product contained within. MAP improves the shelf life and freshness of many foods. These include cheese, meats, fish and other perishable food items. These foods are commonly packaged with oxygen, which is removed via MAP. What other benefits does MAP offer to the discerning consumer? What are the pros and cons? Read on to find out!
Tamper-evident packaging (TEP) provides many benefits to brands and businesses in any industry, the most evident being security. If you are in pharmaceuticals, tamper-evident packaging is a requirement, in others it provides security throughout the supply chain and purchase by the consumer. It's important to understand what TEP is, how it can benefit your business and the differences between tamper-evident and tamper-resistant packaging (TRP). With tamper-evidence, its also important to think of the consumer when selecting your packaging materials for product security.
Color psychology plays a big role in advertising and retail sales. Package color has a notable effect on consumers and can turn them on to your product or chase them away. Depending on the demographics of your target market, the colors you choose to employ on you packaging can make or break the success of a product. While color psychology is not exactly magic, it can have an almost metaphysical effect on your customer base. Choosing the right colors to invoke the right emotions is a tightrope act that when done correctly, can produce amazing results. But which colors are right for your packaging?