It’s easy to overlook the value of packaging beyond brand recognition and loyalty efforts. Still, smart packaging strategies can remedy that as your operations shift their focus to inbound goods. As packaging gets even more intelligent, it could also have a story to tell your customers when it arrives. Smart packaging opens up new opportunities to protect your products as they move through the supply chain. It comes with more planning than other boxes but can have significant returns. Let’s look at some of those planning needs and where to look to build out a smart packaging strategy.
The packaging and containers you use for shipping products have direct fulfillment cost implications and lead to revenue generation. While we all want to cut costs, thinking about that entire picture can help you optimize packaging and keep leadership happy when they look at your department costs for the next quarter. Shipments cost more as they grow in size/weight, move farther from the origin point, go faster, and need special care. Think about these as the five common factors that impact shipping costs: Package/shipment weight Package dimensions Shipping zones to travel Delivery speeds Insurance, hazmat, and special requirements Packaging typically only impacts the first two characteristics of a shipment. However, the final destination can add elements to our “special requirements” bucket. Packaging can tackle two significant areas: increasing or potentially decreasing your shipping rates. In this article, we will explain how packaging impacts your shipping rates and what you can do to negate the negative effects of these impacts.