The Flexible Packaging Blog
Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.
Packaging Materials | Packaging Design
Are you looking for a way to comingle several different brands and products into one package? Multipacks may be the perfect way for you to achieve this goal. When you are selling multiple products under multiple brands, you will always have some items that sell better than others. This may be because of the location of the products in the stores or other retail environments. Or, it could be because one brand is not associated with another by the consumer. Both of these issues and more can be combated with multipacks. Combining multiple products and brands into one package can help you sell more. And, when you combine several items into one multipack, you can often get eyes on some of your products that were largely unseen by buyers before. But what are the benefits of combining several products and brands into one package? And, how can comingling these items with multipacks benefit your business? After reading this article, you will know how multipacks can benefit your business and help you to sell more products.
Using QR codes on packaging is an excellent opportunity to provide customers with more information than ever before. In fact, 57% of consumers have scanned a QR code on food packaging to get additional details. So QR codes are more than just designs; they are an asset you're going to want. In this article, we will uncover how you can leverage QR codes on packaging to maximize your marketing impact and bridge the gap between your online and offline marketing efforts. Let's dive in.
Packaging Materials | Environment | The Business of Packaging | Investment | Packaging Design | Food Packaging | Packaging Psychology
A brand’s commitment to adopting environmentally conscious practices has become increasingly important to today’s consumers. As more people recognize the need for environmental awareness, shoppers prefer companies that take steps to reduce their environmental impact and ecological footprint. So, where does sustainable labeling fit into the mix, and how can it help boost trust in your product? In this article, we will explain why sustainable labeling is such an essential part of your labeling process in a world where ever more people are demanding their favorite brands "go green."
Packaging Materials | Packaging Design
In our digitally connected world, we go through many corrugated boxes—just Amazon alone ships millions of packages to customers worldwide. Do you have empty cardboard boxes sitting unused in your house somewhere? Yeah, me too! You are probably wondering what to do with them. You could toss them in the recycling bin and hope they get recycled. But, with contamination issues in single-stream recycling, how do you know if they are really getting recycled? Single-stream recycling is the most widespread recycling platform in the USA. For consumers who use it, here is how it works. Consumers are given two bins from their waste management vendor. The vendor drops off one bin for trash and one bin for recycling. All recyclable materials are tossed into the recycling bin. The waste management company picks up the bin and transports the materials. They deliver the materials to a warehouse. In the warehouse, the materials are sorted for recycling. Any materials contaminated with food particles, liquids, or other contaminants are sent to a landfill. This is where contamination becomes an issue. Many consumers do not adequately clean and dry the materials before putting them in the recycling bin. When this happens, any contaminated materials end up in a landfill. When it comes to contamination issues, you could always throw these materials in the trash. But do you really want to do that? Corrugated cardboard that ends up in the landfill takes up a lot of space. It produces tons of methane, one of the most destructive greenhouse gasses known today. Wouldn't it be cool if there was something else that you could do with all those empty boxes? Something besides just throwing them away? What if there was a way to reuse the boxes? There may be another way to recycle them with the assurance that they will be recycled. What if you could turn all those boxes into something useful or even a work of art? Are there ways to put these empty containers to better use? Well, the short answer is YES! From charitable causes like Give Back Box to artisanal expressions of high art and pop culture, there are many different things you can do to reuse and recycle all those empty cardboard boxes. With over sixty-five years in the packaging industry, Industrial Packaging is no stranger to corrugated boxes. We know the complications in recycling that come with this type of packaging. But we also have some extraordinary ways for you to repurpose those boxes. We also know about the various sustainable alternatives to corrugated boxes. These can help make your packaging more environmentally friendly. In this article, we will explore some of the charitable and creative ways that you can reduce, reuse, and recycle corrugated boxes. Additionally, we explore some of the sustainable alternatives to cardboard boxes.
Environment | Packaging Design | Food Packaging
It’s easy to overlook the value of packaging beyond brand recognition and loyalty efforts. Still, smart packaging strategies can remedy that as your operations shift their focus to inbound goods. As packaging gets even more intelligent, it could also have a story to tell your customers when it arrives. Smart packaging opens up new opportunities to protect your products as they move through the supply chain. It comes with more planning than other boxes but can have significant returns. Let’s look at some of those planning needs and where to look to build out a smart packaging strategy.
To say that AI packaging may grow in popularity as time goes on is such a massive understatement that the gravity of these words could ground a rocket ship shortly after take off. Artificial intelligence is making waves everywhere. This is true for both personal individual applications as well as the elite peaks of the corporate world. AI has already made a massive difference in how some of the world's top search engines produce results for their users and has most recently flipped the art and music world on its head. With a few mouse clicks, anyone can teach artificial intelligence to produce what appears to be artwork on par with some of the human race's most incredible artisans. Because of the recent boom in the quality of visual imagery that can be created with AI software, many corporations and even some enterprising smaller businesses are looking for ways to integrate the mind-blowing creative capabilities of artificial intelligence. One of the spaces where we will likely see explosive growth in the next few years is AI packaging. However, That term may come to mean many different things in the future. But today, when we are talking about AI packaging, first and foremost, we are talking about AI packaging design. With the incredibly detailed and often ethereal artwork produced by artificial intelligence algorithms, it should be no surprise that some companies are already thinking about cashing in on this disruptive technology to separate themselves from the competition. But is AI packaging (and other forms of AI content) just a passing trend or a genuinely groundbreaking technological advancement that will change multiple industries forever? While we are just at the beginning of what is sure to be an exciting story and history, the ultimate fate of AI packaging and related technologies remains to be seen. This article will explore the role of artificial intelligence in packaging. After reading this article, you will have more than a few interesting bullet points to discuss at your next corporate meeting or night out with friends.