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The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

Nathan Dube

As the Digital Marketing Specialist at Industrial Packaging, I am honored to create content for such a phenomenal company and work with one of the greatest teams in the Packaging Industry. Whether creating a video, writing blog posts or generating other pieces of content and multimedia, I am always excited to help educate and inspire our prospects and clients to reach their highest potential in regards to their packaging processes and needs.

Blog Feature

Equipment | Investment

By: Nathan Dube
January 13th, 2022

So, you have compared single-wound shrink film to centerfold shrink film. You know which type of film that you would like to use.   You may even have use for both types of film on your packaging line. However, you are not sure if you already have the correct type of packaging machinery to run the film.   Perhaps you have used Google or another search engine to identify the proper shrink wrap sealer for the films you will be using.   You have read a few articles, but you still aren't clear on which type of machinery you need to buy or have in-house to run your chosen film.   Industrial packaging has a long history of selling this type of packaging machinery. We have a lot of information about this equipment. You can use this information to help you purchase or upgrade to the right machinery for your packaging applications.   This article will explore the shrink wrap sealers and related devices that you will need for the films mentioned above. With the information here, you will be able to identify which type of machinery is right for your shrink film packaging applications.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
January 11th, 2022

In a sea of a million products, each of which features packaging designed to capture the consumer's attention, it is often quite challenging to implement a packaging design that can truly stand out from the crowd.   With popular packaging trends such as vintage packaging and augmented reality packaging, companies everywhere are trying to find a diamond in the rough.   And that particular gemstone is the ever-illusive packaging trend or ploy that will capture the imagination and, more importantly, the money of potential buyers.   And while applications of new packaging trends such as interactive packaging or minimalist packaging have proven to drive massive sales at their inception, they are generally not as effective for other businesses after the initial wave of awe.   So, in the ongoing quest to provide you with truly valuable insights on how to get ahead of the curve, and more importantly, your competitors, I am particularly excited to present you with the topic of today's article.   And that topic is pareidolia.   In this article, I will provide you with the proper pronunciation and understanding of this word. I will also discuss its meaning and how a select few have used the magic of pareidolia in their packaging design to drive profitable lead generation for their business.    And we shall explore how you can do the same. Come with me, and we will enter a world beyond imagination!

Blog Feature

Packaging Materials | The Business of Packaging

By: Nathan Dube
January 6th, 2022

When it comes to selecting packaging materials for your products, there is a lot you need to consider beforehand.   From the type of packaging materials that are appropriate for your products to the shape and size of the packaging that you will need, there is a lot to take in.   And, there are many other aspects of packaging materials that you need to think about before you make a purchase.   These aspects may include the cost of your chosen materials and the environmental impact of the packaging supplies that you intend to buy.   You do not want to make haste when choosing your packaging materials. Doing so may result in selecting incompatible packaging supplies for your products, machinery, and, most importantly, your customers.   But, how do you choose the proper packaging materials for your products?   Have no fear, because that is what today's article is all about! With the information in this article, you will be able to select the proper packaging materials for your products, packaging line, and brand!

Blog Feature

Supply Chain Services/ Contract Packaging

By: Nathan Dube
January 4th, 2022

Tick-tock goes the clock. But when does the clock chime for the outsourcing of thy packaging line?   OK. That is enough of my trying to sound somewhat poetic! And while my attempt at being Shakespearean may have failed, it still begs the question, when is it time to buy contract packaging?   Honestly, the answer to that question is not always straightforward. Depending on where you are at in the timeline of your current packaging process, it may be the right or wrong time to enter into a contract packaging agreement.   So, when is it time to buy contract packaging?   Well, that all depends on numerous elements relating to your business, products, customers, packaging line, equipment, materials, and various other items of consideration.   However, we are going to help you work through these items and answer the question above so that you can make an educated decision on whether now is the time to outsource your packaging line or not.   After reading this article, you will have everything you need to figure out if buying a contract packaging plan is the right decision for your business.

Blog Feature

By: Nathan Dube
December 28th, 2021

So, you have decided that you want to package your products with bundling film. You are ready to make a purchase.   However, you are unsure how to calculate how much bundling film you will need for your packaging project.   While you could, of course, speak with a packaging expert and have them guide you through the calculation process, you are not sure if you want to talk with a sales rep just yet.   Ideally, you would like someone to explain how to calculate the number of pounds of bundling film you require for your packaging project without speaking on the phone.   Well, the good news is that this article should make you happy! How so?   This article will explain how to calculate the number of pounds of bundling film you need to complete your packaging project. After reading this article, you should be able to make these calculations.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
December 21st, 2021

As we head into 2022, we are closer to the idealized versions of the future predicted by science fiction than ever before in human history.   However, as we move into a world powered by the IoT, industry 4.0, and vast virtual worlds such as the metaverse, it seems that consumers are reaching for some form of “the good old days.”   With the original cast of the Ghost Busters returning to the silver screen after more than thirty years while Michael Keaton reprises his role as Batman in the upcoming The Flash film, it appears that what is old is new again.   And this phenomenon is not only present in pop culture but within the packaging industry as well. With the meteoric rise in popularity of vintage packaging designs, it is clear that people are finding comfort, solace, and an escape from our modern society by an attempt to touch the past.   While this may seem like a set of coincidences, that is not the case at all. We are witnessing throughout our culture today a global manifestation of what has been dubbed “newstalgia.”   But what exactly is this evolution in conscious thought that drives people to hold on to the golden days of old?   And, more importantly, how can newstalgia be leveraged to help your business, your brand, and your customers?   Finally, we must ask ourselves, how can packaging materials be used in conjunction with newstalgia to provide valuable experiences to consumers and profitability to our businesses?   These are but a few of the questions we will be answering in today’s article.   After reading this article, you will have a solid understanding of what newstalgia is and how it can be used with your packaging materials to enhance your brand and products in a way that resonates with those of your customers who are openly embracing newstalgic experiences.