As the need for more packaging rises, it’s important to remember what that means for our environment. Because of this, many companies are starting to use or create a deadline for sourcing more sustainable packaging materials to ensure that the footprint they leave once the packaging becomes waste is minimal.
For many companies, selecting a packaging materials supplier can be a daunting experience, mainly because most manufacturers are unaware of the complexity involved in modern packaging. Whether you are a small to mid-sized company venturing into new product packaging or a large, established organization looking to change suppliers, the research process of finding the right supplier is pretty similar. This post will help provide insight on what to consider when trying to find a packaging materials supplier as well as the right questions to ask when speaking with sales representatives.
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Flexible film is essential for any company that needs to package consumer and institutional products, especially for industrial applications. Exceptional flexibility is key to protect, market, and distribute a vast array of products without damage. From ensuring food safety and extending shelf life, to providing even heating, barrier protection, ease of use, resealability, and superb printability, the packaging industry continues to advance with flexible packaging offerings at an unprecedented rate.
Augmented Reality, known as AR, is a concept where we use technology to superimpose virtual information on to the world that we see. Gaming is one popular application of this technology. Did you know that product packaging is another? In fact, augmented reality has incredibly useful applications in the packaging industry. This fascinating technology can be used to enhance product packaging, improve brand loyalty, attract new customers, and stand out from competitors. The best part? Often, all you need is a QR code or a bit of minor tweaking to your package design.
When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success. The right packaging not only attracts consumers, it will keep your product safe in transportation and keep it fresh. This reinforces the quality of the brand and item when customers know they can count on a fresh item from when it hits the shelf to when it’s in their hand.
If you want to achieve maximum efficiency with your production and packaging strategies, it’s never been enough to operate with a day-to-day, tactical mentality. This short-term mindset will only go as far as helping you accomplish daily tasks and meeting project goals. But in 2018 especially, it takes a much more proactive approach to realize long-term organizational success and achieve the efficiencies that have a lasting impact on your bottom line and growth.