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Flexible Packaging Blog

The Flexible Packaging Blog

Reviews, trends and tips covering all things flexible packaging to protect your products and your bottom line.

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Environment  |  Food Packaging  |  Packaging Design  |  Packaging Materials  |  Packaging Psychology  |  The Business of Packaging

What 2018 Consumer Shopping Trends Mean for Your Product Packaging

When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:

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Environment  |  Equipment  |  Food Packaging  |  Investment  |  Packaging Design  |  Packaging Materials  |  Packaging Psychology  |  Plant Performance  |  Technical Service and Support  |  The Business of Packaging

6 Product Packaging Mistakes That Are Costing You Money

Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!

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Shrink Film Cheat Sheet

Shrink Film Cheat Sheet

We all want to save the most we can with any projects we take on. This handy infographic will help you maximize your savings with your shrink film. Get it for free when you subscribe to our blog.

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Food Packaging  |  Packaging Design  |  Packaging Materials  |  Packaging Psychology  |  The Business of Packaging

The 2017 LIST OF UNORDINARY PACKAGING

Gaining market share in any one of the consumer goods and fast-moving consumer goods markets takes serious effort for marketing departments and packaging engineers. Catching the attention of your target market over competition on the shelves or on the web is challenging, and its also very important! Brands with heavy competition may need to try something out of the ordinary, or outside of the box to get noticed.

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Equipment  |  Investment  |  Plant Performance  |  The Business of Packaging

Should You Buy or Lease Packaging Machinery

It's true, new packaging machinery does involve some investment. It's not true, however, that you must face a major capital investment decision in order to acquire said machinery. The option to lease packaging machinery may get overlooked, and it's worth giving additional attention when you are planning for growth with your manufacturing or distribution business. Take some care to vet if leasing is an option that will provide you the best return on investment and room to grow beyond your production floor. Here are some considerations to review when you are making your plans for machinery upgrades for your packaging line.

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Equipment  |  Food Packaging  |  Investment  |  Packaging Design  |  Packaging Materials  |  Plant Performance  |  Technical Service and Support  |  The Business of Packaging

What to Look for in Packaging Line Audits

When is the last time you took time to review your packaging processes to identify areas of strength and weakness? Have you ever worked with your supplier to perform a packaging line audit? Your packaging line is one of the key components to any manufacturing production. Being aware of the causes of downtime or product damage will place you a step ahead of the game when it comes to selecting what capital investments for your operation will bring you the most bang for your buck.

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Food Packaging  |  Investment  |  Packaging Design  |  Packaging Materials  |  Packaging Psychology  |  The Business of Packaging

How to Trigger Emotional Engagement with Your Product Packaging

You may not be a scientist, but as the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions?

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