The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth in 2018. The agriculture and food production sector is specifically growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market, and low commodity prices. With surging demand for food, these manufacturers are faced with substantial opportunity to carve out greater market share. Sticking with the status quo won’t propel your business further, however. The majority of food production companies stand to better engage consumers with revamped packaging. Especially if your food packaging is lagging behind the latest trends, the time is now to redesign your product presentation and make the most out of this ripe economy.
Are you stretch wrapping your pallets by hand? Relying on manual labor to consistently protect your products in transit may be causing your company to lose money in the long-run. If your products are in high demand and you are cutting it close or even worse, missing your customers requested orders, you may be able to remedy this with automation at your end-of-line. Hand-wrapping pallets is less cost-effective at a certain point while automated stretch-wrapping machinery can save on time, and on costs. The idea of saving money have your attention? Learn more about how to determine when it's time to switch from hand-wrapping pallets to automated pallet-wrapping machinery.
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When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:
Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!
Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.
Reducing costs of production can be challenging if you are already fairly efficient, but you can reduce packaging costs if you have the right tactics in place. Sometimes you need to be a little creative, and when has creativity been a bad thing? Reducing costs through smart and thoughtful packaging design can provide many benefits to not only your brand image, but also to the consumer, and most importantly, our environment. There's also an opportunity to also reduce your in-store footprint and improve your relationship with your retailers by taking advantage of highly-coveted and very limited shelf space with the use of flexible packaging. At a 10,000' level, here are some of the options you have for packaging material reduction: