When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:
Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!
We all want to save the most we can with any projects we take on. This handy infographic will help you maximize your savings with your shrink film. Get it for free when you subscribe to our blog.
Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.
Reducing costs of production can be challenging if you are already fairly efficient, but you can reduce packaging costs if you have the right tactics in place. Sometimes you need to be a little creative, and when has creativity been a bad thing? Reducing costs through smart and thoughtful packaging design can provide many benefits to not only your brand image, but also to the consumer, and most importantly, our environment. There's also an opportunity to also reduce your in-store footprint and improve your relationship with your retailers by taking advantage of highly-coveted and very limited shelf space with the use of flexible packaging. At a 10,000' level, here are some of the options you have for packaging material reduction:
2018 is right around the corner, and as the leaves begin to change color, retail brands and consumer goods manufacturers, Packaging Designers and Engineers are gearing up for what changes are to come, and what changes they can bring in their respective packaging worlds in the coming year.
As the Manager or Supervisor in charge of manufacturing and production floors, your goals for increased productivity and lower costs are almost always at the top of the priorities list. According to several voices across the web, freight and labor costs as well as inventory control are the main contributors to lower productivity and increasing costs. Not mentioned enough is how to impact these numbers, or where to begin. By reviewing your packaging process and your overall production line, you can find several ways reduce your total cost of packaging and impact your labor numbers while improving efficiency. Here are the top seven ways that packaging can positively impact these numbers.