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There is a trend in packaging that is playing a growing role in the way that consumer packaged goods (CPG) companies operate. This fast rising trend is the shift towards consumer convenience. The packaging trends towards convenience for CPG companies are a key component to consumer satisfaction. In this article, we talk about how you can use this information to ensure your packaging is cost effective while delivering what the consumer wants.
There are many packaging companies out there, and like any industry, these businesses are not created equally. A standout can make a substantial imprint on the success of your product and your customers’ perception of your brand.
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What if you could grow your business while reducing your overhead easily? As a manufacturer or distributor of consumer packaged goods, your business faces many challenges. Seasonal swings in consumer demand and holiday promotional pushes require a flexible labor force and a flexible production floor. These swings cause fluctuating costs at different times of the year. Managing these ebbs and flows is only a small piece to the greater puzzle that makes up your production . Working with a contract packager to manage the packaging and distribution of your products can help you focus on what you do best while providing many other benefits that will improve how you do business. The following expands upon some of the ways that outsourcing your packaging processes can help you build your brand with more control while utilizing less capital to do so.
As a business owner, you know that making sales is probably the most exciting part of your business. But what happens after the order is placed? Somehow your product needs to end up in your customer's’ hands. If you’ve been manufacturing, distributing and/or selling for a while, you’ve probably thought about storage space, shipping, and fulfillment.
Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.
Halloween is coming, and that means millions of Americans are stocking up on candy. Odds are you’re going to be giving out special, made-for-Halloween treats. The thing that distinguishes Halloween candy the most from other candy is it’s packaging. You have got to design a creative package for your retail product during the holiday seasons! Most businesses are planning for the Christmas and winter holiday pushes right now and Halloween packaging has already been signed, sealed and delivered. That doesn't mean the tips we discuss below can't be helpful for any holiday or seasonal packaging promotions. so use these ideas in your planning for the upcoming holiday season, and keep them in mind for Halloween 2018. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. Every year millions of people are inspired by Halloween product packaging at the point of sale, and more and more manufacturers are taking advantage of seasonal packaging. You will see more limited edition packaging tailored for Halloween and other holidays as digital printing and technology make shorter runs economically feasible. This post will will walk you through some tips for capitalizing on your Halloween themed packaging so that you can get your piece of the 8.4 billion spent on the holiday this year and next.