Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.
Halloween is coming, and that means millions of Americans are stocking up on candy. Odds are you’re going to be giving out special, made-for-Halloween treats. The thing that distinguishes Halloween candy the most from other candy is it’s packaging. You have got to design a creative package for your retail product during the holiday seasons! Most businesses are planning for the Christmas and winter holiday pushes right now and Halloween packaging has already been signed, sealed and delivered. That doesn't mean the tips we discuss below can't be helpful for any holiday or seasonal packaging promotions. so use these ideas in your planning for the upcoming holiday season, and keep them in mind for Halloween 2018. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. Every year millions of people are inspired by Halloween product packaging at the point of sale, and more and more manufacturers are taking advantage of seasonal packaging. You will see more limited edition packaging tailored for Halloween and other holidays as digital printing and technology make shorter runs economically feasible. This post will will walk you through some tips for capitalizing on your Halloween themed packaging so that you can get your piece of the 8.4 billion spent on the holiday this year and next.
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How effective is your warehouse? Does it improve or worsen your efficiency? If you don’t know, there are many other warehouse managers in the same boat. A lot of manufacturing and packaging companies don’t have the right data to properly evaluate their warehousing processes. This results in an inefficient warehouse that drains your bottom line. So how can you measure how efficient your warehouse is? Identify some metrics to measure your warehouse’s operations. Set benchmarks for those standards that you need to hit. Here are a few questions you should be able to answer about your warehouse. If you can’t, it might be time to reconsider your processes.
The demand for consumer-centric, personalized packaging is growing by the day. Though it's making things exciting in the marketplace, it also presents many challenges in the process of creating and maintaining printed food packaging and labeling, especially if you aren't digitally printing. There are a few key items to consider that can positively impact the costs and time required of packaging workflows. Learn how to become more efficient as the tides of the packaging world ebb and flow, and how to keep up with speed to market with these tips from our experience in packaging and labeling for the snacks and confectionery markets.
Running a successful supply chain takes a lot of work, a lot of relationship building and a lot of planning. If the space, labor or capabilities are limited on your end, outsourcing with a co-packer is an excellent option and more than worth review. With fixed costs and a multitude of other benefits, working with a co-packer can help you accomplish a seasonal project or can grow a long term partnership that can free up resources and capital for you to grow. When we start a new contract packaging or fulfillment project we follow 8 simple steps for success. It all starts by reverse-engineering the entire process, from end-user delivery to your timeline demands. Here's how we keep our customer's on track and how you can use these steps to do the same:
If you have a start up business in retail and consumer goods markets, you have plenty of hurdles to overcome as you get your product off the ground. According to an article from Fortune.com and featured by Forbes, 90% of start ups fail. The reasons so many fail are varied and range anywhere from lack of need in the market, lack of funds, the wrong team, or simply strong(er) competition; one way to keep your business on the right track is finding the ideal product packaging, processes, suppliers that will help guide your business and your product launch to success.