The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

Blog Feature

Equipment | Packaging Materials | Plant Performance | Investment | Packaging Design | Food Packaging | Warehousing

By: Nathan Dube
May 3rd, 2022

You are beyond excited as you take your last sip of coffee, gently placing the cup on your desk. You have packaging materials and machinery on your mind. And you are ready.   Before you, a flat-screen LCD monitor glows, projecting that beautiful blue light upon your face. You can feel the caffeine coursing through your veins.   You type away at the keyboard; the excitement rises with each click and clack of the keys beneath your fingers. You hit enter.   Now, you stare at the home page of your chosen packaging materials and machinery vendor. You have been waiting for this moment for a long time.   Today is the day, you think to yourself!   You are finally ready to purchase packaging materials or machinery, and you are about to hit that buy button.   You hear a gentle whisper as if a voice was calling to you from another realm. And suddenly, you freeze. Your finger hovers over the enter button.   Wait, says the voice.   Wait? You think to yourself. No, I want to do this; I am ready to buy, you exclaim to no one in particular!   Again, you attempt to hit the buy button. And again, your finger stops as it just barely scratches the surface of the enter button on your keyboard.   Wait, says the voice, now louder, as if from a person standing in the room with you. Whom could that be, you ask yourself silently?   As you read these words here today, we answer you. It is us, Industrial Packaging! You are probably wondering why it seems as if we do not want you to buy packaging machinery and materials.   We do. We genuinely do; however, you may not be ready yet. It would help if you answered several essential questions first, and we are here to go over those questions with you.   Once you have taken care of the items in this article, you will be ready to make a packaging purchase.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
April 13th, 2022

Like pretty much every other business on the face of the planet, I will assume that you wish you had a larger social media following.   After all, the more social followers you have, the better you can turn those followers into new customers.   But, it is not always easy to develop a large social media community around your brand, especially if you are a B2B.   Given your way, you would probably have thousands of devoted fans following your social media accounts and buying copious amounts of your products, right?   There are many ways to attempt to do this digitally. However, not all tactics work for every company. Plus, some tactics work better than others.   And, there are some tactics that you may not even be using. If I had to take another guess, I bet you are not evening think about, let's call them, "analog" tactics to boost your social media following.   But, if you want to succeed in building a robust social media community around your products, it is a good idea to try different things.   And one of the best ways to drive the number of social followers up for your brand is to use packaging.   But, how can you use packaging to increase the number of your social media followers? What are the ways in which packaging can be leveraged for such an endeavor?   This article will explain how to use your product packaging to entice consumers to join your social media communities and become huge fans of your brand!   After reading this article, you will have some solid ideas on how to achieve your social media community growth goals.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
March 22nd, 2022

NFTs are one of the hottest topics in the world right now, with around 1.2 million Google searches per month all over the globe.   With the worldwide roller-coaster of interest in cryptocurrency constantly ebbing and flowing, it should come as no surprise that people everywhere are starting to research the NFT phenomenon.   NFTs are making waves throughout various industries, including the collective realms of art, finance, gaming, esports, packaging, branding and graphic design.   Early adopters of cryptocurrencies and virtual reality technologies linked to the rise in popularity of the metaverse have been talking up the potential revenue attribution potentials of NFTs since at least the arrival of bitcoin.   The idea that digital assets (and other variations of what may be considered an NFT) may be profitable has inspired many to research these "non-fungible tokens."   And their supposed ability to generate income from ownership in the context of Intellectual Property dynamics has captured the interest of many business owners.   But, many of the ultra-wealthy elite have long scoffed at NFTs as a viable way to make money, let alone start a successful business.   For those who long for the days of the gold standard, NFTs come off as a temporary trend with little value beyond their hype.   However, with rising interest in the financial value and capabilities that cryptocurrencies have to offer, both world governments and more open-minded economic powers are turning their heads.   These include venture capitalists and cutting-edge tech start-ups who are beginning to sound the alarm on the potential that cryptocurrencies may hold for generating massive revenue.   As such, more and more people are hopping on the crypto bandwagon, and many tech-savvy entrepreneurs are starting to work with NFTs and the related dynamics of these digital assets in an effort to launch successful businesses.   But, how can you possibly use NFTs to launch a successful brand? What does that look like? And more importantly, how does packaging come into all of this?   This article will explore the answer to these questions through the lens of legendary restaurateur Andy Nguyen's Bored Ape Yacht Club pop-up restaurant.   After reading this article, you will better understand how NFTs can be combined with packaging materials and design to launch a successful brand.

Blog Feature

Packaging Materials | Packaging Design

By: Nathan Dube
March 15th, 2022

If there is one thing that almost all businesses care about, it's ensuring that their genuine products get to their customers and that any forgeries or fakes never see the light of day.   But, many of the criminal-minded who specialize in forgeries of legitimate products are often honing their craft and producing various workarounds to anti-forgery tools.   However, in this game of cat-and-mouse, breakthroughs in anti-forgery technology often stay ahead of those who would try to dupe your customers.   There has been some very impressive evolution in anti-forgery capabilities for packaging materials but, perhaps none as exciting as the SNOWLEOPARD line of anti-forgery technologies.   Boasting the ability to embed information at the sub-micron level, these technological innovations will help you ensure the highest anti-forgery standards are part of the very fabric of the packaging materials you utilize.   But, what exactly is this technology? How does it work? And more importantly, how can you implement it for your own anti-counterfeiting needs?   This article will introduce you to the mind-blowing capabilities of modern anti-forgery technologies for specific packaging materials.   After reading this article, you will be able to decide if these technological advancements in anti-counterfeiting are suitable for your business, brand, and products.

Blog Feature

Packaging Materials | Packaging Design | Packaging Psychology

By: Nathan Dube
March 3rd, 2022

Pop culture has long affected the packaging designs of many brand's products. Popular music, movies, books, and other forms of media directly impact the packaging materials of various companies.   Companies use elements of pop culture in their packaging design because doing so has proven to be an effective way to increase the sales of their products.   And while the aforementioned types of media listed above are often the major forces behind these dynamics, other cultural influences will also impact the design of many brand's packaging.   One of the most significant forces from pop culture that plays an essential role in shifting the aesthetics of many company's product packaging designs is what is known as a "vibe shift."   Vibe shifts often (sometimes overnight) change the way many consumers will interact with the products they buy.   Should companies who sell products to the consumers that are most invested in cutting-edge trends ignore a vibe shift when it occurs, there may be negative repercussions.   But, what is a vibe shift, and how does it affect consumer's buying habits? What are the consequences of not adjusting your product packaging to reflect the needs of those who value such significant trends?   And which types of companies should be concerned about vibe shifts as they relate to the success of their product packaging?   This article will explain what a vibe shift is and why it is crucial to consider when thinking about packaging design and aesthetics.

Blog Feature

Packaging Materials | The Business of Packaging | Packaging Design

By: Nathan Dube
February 8th, 2022

When you think about packaging, you may not think of it as an extension of your sales department. However, that could be a significant error.   When you carefully consider the various ways in which packaging materials can increase sales, you realize what a powerful sales tool packaging really is.   From branding to special offers, there are many things you can do with packaging materials to drive better sales results.   But, what does sales-improving packaging look like? What are the items of consideration when developing packaging that sells more products?   This article will explore the different ways in which packaging materials are an essential part of driving better sales.   With the information in this article, you will be able to enhance your packaging materials in a way that could potentially bring in more sales for your company.