By: Nathan Dube on July 5th, 2022
Printed Shrink Film VS Printed Bundling Film: Which Is Right For You?
You know you want to package your products in printed shrink or bundling film. But, you are not sure which one of these flexible packaging films is right for your needs.
While these flexible packaging films look similar, they are meant for different packaging applications. And, you want to make sure that you choose the proper film for your product packaging requirements.
However, you want to understand better the differences between these two types of packaging materials so that you can select the one that is most appropriate for your needs.
Today, we will explain the differences between these two types of packaging supplies and help you choose the one best suited for your product packaging.
Is Printed Shrink Film Or Printed Bundling Film Right For You?
At first glance, printed shrink and bundling films seem very similar. But, each of these films is designed for specific applications.
Some product packaging applications will require printed shrink film, while others will need to be packaged in printed bundling film.
But, what are the differences between these two types of flexible packaging materials? Below, we will explore both printed shrink film and printed bundling film.
Next, we will help you to answer a set of questions about your product packaging needs. With the answers to these questions, you will be able to select the film that is best suited for your needs.
Printed Shrink Film
Printed shrink film is a flexible packaging film many companies use to package their products. Printed shrink film can be printed with full-color graphics, various types of fonts, and related imagery.
Typically, printed shrink film will eliminate the need for a printed label as graphics and typography can be printed directly onto the film itself.
Printed shrink film is a more complex type of packaging material than traditional transparent shrink film. Printed shrink film has minimum order requirements.
When a packaging material has minimum order requirements, this means that to place an order for these materials, you have to buy a specific volume of the products to qualify for a purchase.
Printed shrink film has minimum order requirements because printing plates need to be created to print the desired design and information on the film.
In order for a packaging company to make a profit from the sale of the printed shrink film, a minimum quantity must be purchased to justify the creation of the printing plates.
Due to the required printing plates for the material, printed shrink film is notably more expensive than regular clear shrink film. But, there are benefits to using printed shrink film for your product packaging rather than typical transparent shrink film.
With printed shrink film, you can print your logo, product information, safety warnings, and other types of pertinent product information directly onto the film itself.
Printed shrink film provides an eye-catching aesthetic to the products being packaged with this material. This makes the products being packaged more appealing to consumers while they are perusing store shelves.
Companies that use printed shrink film include manufacturers of various types of consumer goods. Many companies who use printed shrink film note that the film helps to sell more products as the film entices consumers to pick up and inspect the product.
Printed shrink film is often used to package multi-packs of products.
Printed Bundling Film
Printed bundling film is a type of bundling film that is printed with eye-catching designs, typography, product information, graphics, and imagery. Many companies switch to bundling film as a way to eliminate the use of boxes.
Bundling film is a higher gauge shrink film that is made from multiple layers of plastic. Bundling film is commonly used for creating multi-packs of heavier products such as bottles of water and other types of beverages.
Printed bundling film often features bull's eyes. A bulls-eye is a circular hole on the left and right sides of a multi-pack. These holes make it easier to lift the multi-pack and carry it.
Many consumers like purchasing products packaged in printed bundling film as it allows them to easily purchase multiple items in one package rather than carrying numerous single containers of products.
And, when buying products packaged in printed bundling film, the total cost for the collection of products packaged in the film is usually lower than if they purchased the same amount of products as a collection of singles.
By making it easier to purchase a collection of products at a lower cost than buying each item separately, consumers are given an incentive to buy the multi-pack of products, allowing you to sell more products.
Companies that use printed bundling film include beverage manufacturing companies and other consumer goods manufacturing companies.
Which Is Right For You? Printed Shrink Film Or Printed Bundling Film?
To determine if printed shrink or bundling film is right for you, you must answer a few questions first. With the answers to these questions, you will know if printed shrink film or bundling film is the appropriate flexible packaging film for your needs.
- Are you looking to package multi-packs of heavier products such as bottled water? - If you answered yes, then printed bundling film is right for you.
- Are you looking for a lower gauged printed film? - If you said yes, printed shrink film would be the better choice.
- Are you looking to employ bull's eye packaging? - If the answer to that question is yes, printed bundling film is the film for you.
- Are you looking to replace traditional clear plastic shrink film with a printed material? - If yes is the answer, printed shrink film would be your best bet.
- Do you require a higher gauge printed flexible film for your products? - If that is what you are looking for, printed bundling film is right for you.
- Are you looking to eliminate plastic packaging? - If you said yes, neither of these films are appropriate for your needs.
Would You Like To Purchase Printed Shrink Film Or Printed Bundling Film?
With the information above, you should have everything you need to choose the proper flexible packaging film for your needs.
Would you like to purchase some printed shrink film or printed bundling film? If you would, please reach out to one of our packaging specialists.
They will be able to help you choose the appropriate type of flexible packaging film for your needs. And they can answer any questions you have about printed shrink film and printed bundling film.
About Nathan Dube
As the Digital Marketing Specialist at Industrial Packaging, I am honored to create content for such a phenomenal company and work with one of the greatest teams in the Packaging Industry. Whether creating a video, writing blog posts or generating other pieces of content and multimedia, I am always excited to help educate and inspire our prospects and clients to reach their highest potential in regards to their packaging processes and needs.