The world of product packaging is transforming, and it’s important for online retailers to stay current in this area if they’re looking to achieve continuous business success. Flexible packaging is not a casual buzzword or a passing trend, but rather an increasingly popular means of deriving greater value and benefit from the product packaging process.
2019 is fast approaching, which means it’s a good time to think about the state of the e-commerce packaging industry. By understanding where it’s headed and what trends are on the horizon, you’re in a better position to ensure that your business stays current and competitive.
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If you haven’t switched over to flexible packaging yet (or you aren’t at least considering it), it’s time to stop and think about why. Flexible packaging has been at the forefront of packaging innovation for decades, and its popularity continues to explode across a myriad of product industries. Not sure why this packaging solution has become such a big deal? You might be missing some critical facts and insights that shed a bright light on the subject.
Reliability is a key component when choosing any kind of machinery or mechanical device. When hundreds of thousands of products and a business’ entire distribution process is on the line, reliability becomes even more important. Considering which machines or manufacturers are the best is a subjective process. What is best can mean one thing for a smaller business and something very different for a larger one. Best can also mean different things depending on your specific packaging needs, regardless of volume.
In a world shifting more and more toward eCommerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. With that in mind, how is your packaging delivering your brand’s promise to your customers? Designing the “perfect” packaging operation solution for your business can be a daunting task. After all, there are many different types of equipment, materials, and processes that can be combined in a seemingly infinite number of ways>
From fast-moving consumer and sporting goods to electronics, cosmetics and medical supplies, flexible protective packaging is key material in the supply chain of many industries and products. Combining the best qualities of plastics and films, flexible packaging is a versatile and functional solution that requires minimal materials, production and costs.