We talk a lot about the various types of product packaging; from materials to design and other ways to make your products stand out for your customers in the retail markets. But why is packaging itself important?
Are you stretch wrapping your pallets by hand? Relying on manual labor to consistently protect your products in transit may be causing your company to lose money in the long-run. If your products are in high demand and you are cutting it close or even worse, missing your customers requested orders, you may be able to remedy this with automation at your end-of-line. Hand-wrapping pallets is less cost-effective at a certain point while automated stretch-wrapping machinery can save on time, and on costs. The idea of saving money have your attention? Learn more about how to determine when it's time to switch from hand-wrapping pallets to automated pallet-wrapping machinery.
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When it comes to packaging design there are a lot of factors that come into play to have a successful product. Product packaging is one of the most important pieces to your brand's success, so it's clearly important to place a high level of planning and thought into your design.
2018 is right around the corner, and as the leaves begin to change color, retail brands and consumer goods manufacturers, Packaging Designers and Engineers are gearing up for what changes are to come, and what changes they can bring in their respective packaging worlds in the coming year.
The last thing that you want to worry about is your product leaving your business or facility and ending up at it’s destination damaged or completely destroyed. Unfortunately this isn't a rare occurence. No matter if it's your fault due to packaging issues or someone elses as it's in handled transit, it's a representation of your product and brand to the person or business receiving it. In fact, pallet loads can even be turned away at the distribution center, costing thousands for one unit. This can not only cause significant delays in delivery, but also potential damage to your business relationships. When shipping damage occurs you then have to ship out a new product to replace the damaged goods, which can end up costly for your business . The process itself of even looking into where the damage occured or who is liable can be grueling in itself. Additionally, figuring out if the cost will be covered by the carrier or damager and whether they have the insurance to cover it can be a whole other issue in itself. Even if the third party has the insurance to cover it, damaged goods claims can take a bit of time and in most cases, it may be easier to take on the cost yourself for the time spent on monitoring the claim or waiting.
Tamper-evident packaging (TEP) provides many benefits to brands and businesses in any industry, the most evident being security. If you are in pharmaceuticals, tamper-evident packaging is a requirement, in others it provides security throughout the supply chain and purchase by the consumer. It's important to understand what TEP is, how it can benefit your business and the differences between tamper-evident and tamper-resistant packaging (TRP). With tamper-evidence, its also important to think of the consumer when selecting your packaging materials for product security.