When you think about packaging, you may not think of it as an extension of your sales department. However, that could be a significant error.
When you carefully consider the various ways in which packaging materials can increase sales, you realize what a powerful sales tool packaging really is.
From branding to special offers, there are many things you can do with packaging materials to drive better sales results.
But, what does sales-improving packaging look like? What are the items of consideration when developing packaging that sells more products?
This article will explore the different ways in which packaging materials are an essential part of driving better sales.
With the information in this article, you will be able to enhance your packaging materials in a way that could potentially bring in more sales for your company.
How To Use Packaging Materials To Increase Sales
When using packaging materials to drive better sales, there are many items of consideration, from proper design elements to color coordination and branding techniques.
The section below will explore some of the best ways to leverage your packaging materials as conduits to drive superior sales for your company.
1. Choosing The Proper Packaging Materials
This may seem like a no-brainer, but people often choose the wrong material for their products or the incorrect metrics for the materials they choose.
This may lead to sub-par packaging, wrap-rage, poor customer retention, and negative unboxing experiences.
But how do you choose the proper packaging materials for your products?
For starters, you could read a comprehensive guide on the different types of packaging materials and then research each kind of material in more depth.
This could be reading blog posts, web pages, industry periodicals, white papers, brochures, and other related information on the material you have identified as best suited for your packaging line.
After you have done this, you may be able to identify the proper packaging materials for your needs.
Once you have done that, you will need to figure out the ideal related metrics for the desired material, including the gauge, weight, size, shape, sustainability and the other case-sensitive dynamics of your chosen packaging supplies.
And while this may significantly increase the chances of you choosing the best material for your needs, there is no guarantee you will still make the right decision after investing all that time into such a research project.
So what is the best way to choose the proper packaging materials for your budget, brand, company, products, packaging line, and customers?
In the end, the only way to ensure that you are choosing the right packaging materials is to work one-on-one with a packaging expert.
This is the only way to ensure that all dynamics associated with your packaging materials, machinery, and related items are optimized for the best possible results.
2. Quality Branding And Design For Your Packaging Materials
If you want to drive better sales, it is crucial that you design and brand your packaging materials the right way.
But, what exactly is the right way to brand and design your packaging materials?
This may include collecting data about your customer base to understand metrics such as age, gender, location, chosen web browsers and devices (mobile phone, computers, tablets), and other data points that will help you to identify things about your customer's lifestyle and likes/dislikes.
Next, you can take a look at the orders your customers have placed and identify which color combinations, imagery, typography, symbols, and information generate the highest sales for your company.
You can then tweak these elements of your branding and marketing to hone in on creating the packaging materials that will better resonate with your ideal buyer. When this is done correctly, it will result in increased sales.
By appealing to the aesthetics, textures, and other packaging elements for the products that your end-users purchase more of, you can improve the quality of your packaging while boosting your brand's presence in the market.
This may be done with Google Analytics and other data analysis software tools. By understanding who your customers are and what makes them tick, you will be better able to design and brand your packaging materials in a way that will boost sales.
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3. Color Coordination For Packaging Design
This may be considered an extension of branding and marketing. Still, it is perhaps one of the most critical dynamics of your packaging materials and deserves a section of its own.
Colors have been shown to affect people's perception of your brand immensely. This is partly because colors have a significant effect on people's emotions.
And while colors will have a different effect on each individual, there are some universal emotions evoked by specific colors in the general populace.
If you are using a color combination in your packaging design that is a turn-off to your ideal customer base, you could lose sales.
As such, it would be a good idea to mine data about your buyer's desired colors. For example, polling your social media channels to gauge what your customers are looking for in their product packaging would be a great way to do this.
Once you have identified the colors, shapes, sizes, sustainability, and other important metrics to your ideal customers, you can design or redesign your packaging to entice them to make a purchase.
When consumers feel that brands are keenly aware of what they want in their product packaging and go out of the way to meet those expectations, it is likely they will buy more products.
4. Coupons On Packaging Materials
If there is one thing people seem to like more than making and spending money, it is saving money. If you can save your customers money, they will take notice!
And, one of the easiest ways to save your customers money while ensuring they come back for another purchase is to feature coupons on your packaging materials.
For example, this could be a physical coupon on a box or flexible pouch that can be cut out and used at the supermarket.
Or it could be a digital coupon with a QR code of which your customers may scan for future discounts on their favorite products.
Including coupons for cost savings on your customer's future orders is an excellent way to increase sales.
5. Rebates On Packaging Materials
Rebates are another way that you can entice consumers to purchase more products. And, just like coupons, they can be featured on your packaging materials.
This may be physical mail-in rebates for future cost savings or perhaps digital rebates that can be achieved by scanning a QR code.
Either way, rebates are simply another way to increase the number of products you sell via your packaging materials.
What Other Ways Can You Increase Sales With Packaging Materials?
The ideas presented above are some of the top ways in which you can increase sales with packaging materials. But, are there any other ways to accomplish this goal?
The short answer is yes. And, the best way to do this is to speak with a packaging specialist.
They will be able to help you make all the correct choices when formulating a plan to use your packaging materials to drive more sales.
