The use of flexible packaging and flexible films is growing across almost every industry, as manufacturers of consumer goods discover the innovation’s valuable advantages. Flexibility in a packaging solution, in and of itself, is reason to consider the option. But there’s even more benefit to glean from flexible packaging film. From customization and versatility to cost savings and consumer appeal, it’s difficult to find a reason not to employ this form of packaging.
If you’ve heard about the benefits of shrink film for product packaging and you’re interested in applying this option at your business, you’re making a smart move. Shrink film is an excellent packaging solution for many types of products, offering valuable advantages like flexibility, durability, printability, shelf appeal and environmental friendliness. Even so, implementing a shrink film packaging design and process can be confusing if you don’t have sufficient information.
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Just a few short weeks ago, Governor Jerry Brown made California the first U.S. state to legally prohibit dine-in restaurants from automatically providing plastic straws to customers. Although this event marks one of the first legislative actions on the matter, the plastic straw ban has become a popular movement among companies and local governments across the country, with many vowing to completely end usage of plastic straws and packaging by the end of 2018.
Research shows that demand for flexible packaging in the U.S. is expected to rise 3.2% per year through 2021. From cost savings to marketing adaptability, the advantages of this packaging option are becoming more widely recognized across an array of industries. The food and beverage sector is no exception, as food brands adopt flexible packaging for more and more types of consumer packaged goods (CPG).
Shrink film is a packaging material made up of polymer plastic film. When heat is applied it shrinks tightly over whatever it's covering. Shrink wrap and shrink film are very versatile materials, and can be used in a large variety of packaging applications. Some common uses of shrink wrap are for wrapping food, gift baskets, boxes, toys, books, soaps, etc. There are many reasons you may want to utilize shrink film for your product packaging. Along with being lightweight and durable, it keeps your products safe from outside elements, increases shelf life and tamper-proofing and makes your product shine!
A brand’s commitment to adopting environmentally conscious practices has become increasingly important to today’s consumers. As more people recognize the need for environmental awareness, shoppers are showing a preference for companies that take steps to reduce their environmental impact and ecological footprint. So where does sustainable labeling fit into the mix, and how can it help boost trust in your product? Here’s what you need to know.