By: David Roberge on February 23rd, 2017
How Great Packaging Can Help Your Business
Product packaging design can have a significant impact on your business. Keep in mind that design doesn’t just refer to eye-catching visual elements such as your company logo. It also includes the types of materials you use to package your products, the shape of your packaging, and the functionality of the packaging throughout the purchasing journey. Certain packaging elements, such as stretch wrapping and shrink film, provide important benefits that can boost the success of your business.
Save Money with Efficient Design and Sustainable Materials
Great packaging design can save your business a considerable amount of money when you focus on using sustainable materials. Typically, when asked to think of “eco-friendly” materials, people tend to picture cardboard or glass. However, studies have shown that plastics are leading the way in reducing energy consumption and greenhouse gas emissions.
Flexible packaging offers an effective way for your company to become more eco-friendly while also protecting your products with high-quality packaging materials. These materials are thinner and lighter than other types of packaging materials, such as cardboard or glass; these efficiencies save hundreds in shipping costs and reduce emissions from shipping vehicles. This reduced-volume packaging can add up to big savings over time for your company.
Maximize Your Product Visibility for Increased Sales
Making your products visible with the use of clever packaging is among the most effective ways to boost sales. Flexible packaging makes it easy for consumers to see your products, which can increase their trust in you and make them more likely to purchase from you without hesitation. In addition to offering different textures than most other packaging materials, flexible packaging is also available in a wide range of eye-catching colors. A conscious combination of colors and textures will help your products stand apart from the competition to draw more attention from a larger pool of consumers.
Our Packaging Advisors Are Here to Help
If you need assistance with design support for your product packaging, contact Industrial Packaging. We offer high-quality and flexible packaging, including overwrapping, shrink bundling, lidding, and strapping.
About David Roberge
I am grateful for my 9 years as part of the outstanding Industrial Packaging team. I was able to hang out with some of the most knowledgeable folks in the packaging industry. I feel even luckier that I was able to share that knowledge with you. I love learning, hiking, and growing people and teams both personally and professionally, and helping companies grow better.