Have you considered single-serve packaging when trying to formulate new avenues for revenue? If not, it is something that you may want to think about.
Today, many consumers are looking to buy single servings of food or beverage products. This is due in part to the response to COVID.
As people wanted to prevent the spread of germs, many consumers began buying single-serve packages so individuals would get their own food or beverage without having to touch other people's items.
However, that is not the only driving factor behind consumers' push to buy single-serve products.
Regardless of the reasons that led to this push, offering single-serve products in single-serve packaging is a new way to get your products into previously unavailable places.
By offering single servings of your products, you have the opportunity to get your products onto shelves they have yet to be featured on.
When offering single servings of your products, you can engage consumers differently than you currently are. This opens up new opportunities to sell the same product in new ways or launch a new product.
But, is single serve packaging and product sales right for your business? What do you need to know before you start offering single serve products?
In this article, we will explore the current boom in single-serve packaging and provide information that will help you decide if single-serve packaging is suitable for your business.
Single serve packaging is a type of packaging utilized to contain one single serving of a beverage or food product. The opposite of single serve packaging is bulk packaging. Bulk packaging is a type of packaging used to package multiple items of the same product.
A single-serve package can be created from various types of packaging materials. Common packaging materials used to develop single-serve packaging include:
While the list above represents some of the most popular types of packaging materials for single-serve packaging, various other types of flexible and rigid packaging can be used to package single servings of products.
Looking for packaging supplies? We can help!
OK, I want you to close your eyes and tell me what you think of when you hear the word "pickles." Obviously, I cannot actually read your mind or see into your thoughts. But, I am willing to bet I have a good idea of what you see in your mind's eye.
If I had to guess, I bet that, among the various visualizations in your head, one of the things you envision is a glass jar of pickles.
For hundreds of years and multiple generations, pickles were and continue to be packaged in glass jars. When you crave a cool, crisp, dill or half-sour, chances are, you reach for the jar.
But today, there is another option when you are dying for a fresh brine-soaked cucumber. Thanks to the rise of flexible pouches, you can now buy a single pickle in a pouch!
I myself was recently overcome with a desire for a spicy pickle as I was at my local market. And low and behold, I found one giant spicy pickle as a single serving in a flexible pouch on a shelf near the register!
It was delicious, and I didn't have to crack open a jar or worry about storing a half-eaten jar of pickles. And this is precisely the ease of access and single-serving simplicity consumers are looking for today.
In fact, according to recent statistics, one or two-person households now make up more than sixty percent of all households in the USA. And, packages designed to serve one or two people have become a significant trend for consumers across the country.
In many instances, consumers are willing to pay more for a single serving of food or beverage. Most often, this is due to the consumer wanting the convenience and simplicity of single-serve packaging.
Suppose a consumer is waiting in line at the supermarket and suddenly craves a pickle but does not want to buy a whole jar.
A properly placed single-serve pickle pouch would grab the consumer's attention and entice them to pay more for the single item than what they would pay for the same thing if it were part of a jar of pickles.
This lets you build incremental margin into your single-serve products that can help you generate new revenue that you would not have been able to develop otherwise.
Now, there is still plenty of demand for entire jars of pickles. Still, with the rise in popularity of single-serve packages, pickle packers now have a whole new revenue stream to supplement their traditional containers.
And this trend is booming for many different types of food and beverage products.
Single-serve food and beverage products are booming in popularity. And there are various reasons why this is happening. Single-serve packaging offers multiple benefits such as:
Additionally, single-serve packaging such as flexible pouches often features clear or transparent sections that allow the consumer to visually inspect the product before they make a purchase.
This allows the brand to use single-serve packaging to display its product and entice consumers to purchase it.
When you start offering your products in single-serve packaging, you can get your products into other places in a retail environment that you do not currently have when selling bulk only.
For example, lets revisit the pickles. If you are a pickle manufacturer, for the most part, consumers will find your product in the condiment aisle at the grocery store.
But, when you start offering pickles in single-serve packaging, these single servings can be found with other snack foods near the cash register and other shelving and retail spaces where your products were not previously available.
After reading this article, you are probably thinking about whether or not single serve packaging is right for your business.
But, before you implement single serve packaging for your products, you need to answer a few questions first.
With the answers to these questions, you should have everything you need to figure out if single-serve packaging is suitable for you.
With the information you have acquired from reading this article, you should have a pretty good idea of whether or not single-serve packaging makes sense for your business.
With that being said, you may have additional questions about single-serve packaging now that you did not have before reading this article.
And, if you are interested in single-serve packaging, you are probably interested in getting pricing for single-serve packaging for your business.
Whether you are looking to do single-serve packaging in your own warehouse or outsource single-serve packaging through a contract packaging company, you will need to iron out a few details.
If you want to learn more about single-serve packaging or get pricing for these materials or services, please reach out to one of our packaging experts.
They will be able to help answer any questions you may have and provide you with pricing information for all your single-serve packaging needs.