Chapstick and Product Footprint

Written by David Roberge | Dec 10, 2015 1:00:00 PM

Who knew you could impact your product footprint so much?

I recently came across a creative packaging design for Chapstick that is worth mentioning in our blog. The clever design of the packages allowed for more product in less space and easier restocking, with all of the benefits associated with a reduced footprint.

LESS SPACE

By using two different card sizes to pack an individual Chapstick in a blister pack, allowing two cards to be displayed in the space that would generally hold one, the product quantity is doubled in the same footprint.Doubling the number of products displayed on the rack reduces the labor required for restocking and reduces the chances of a lost sale due to a stock-out. This package design also reduces space required for warehousing.

Less Packaging

By doubling the number of products in the same space, you can reduce:

Corrugated Purchases
Warehousing Space
Freight Costs
Impact On The Environment

Utilizing creative methods for packaging can have significant, multi-faceted benefits for your product. Talk to our team for ways to maximize your packaging footprint.

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