Chapstick and Product Footprint
Who knew you could impact your product footprint so much?I recently came across a creative packaging design for Chapstick that is worth mentioning in our blog. The clever design of the packages allowed for more product in less space and easier restocking, with all of the benefits associated with a reduced footprint.
By using two different card sizes to pack an individual Chapstick in a blister pack, allowing two cards to be displayed in the space that would generally hold one, the product quantity is doubled in the same footprint.Doubling the number of products displayed on the rack reduces the labor required for restocking and reduces the chances of a lost sale due to a stock-out. This package design also reduces space required for warehousing.
By doubling the number of products in the same space, you can reduce:
- Corrugated Purchases
- Warehousing Space
- Freight Costs
- Impact On The Environment
Utilizing creative methods for packaging can have significant, multi-faceted benefits for your product. Talk to our team for ways to maximize your packaging footprint.
About David Roberge
Part of the outstanding Industrial Packaging team. I'm lucky to hang out with some of the most knowledgeable folks in the packaging industry. I feel even luckier to be able to share our knowledge with you. I love learning about our readers and helping them grow their brand through unique, flexible package design from the birth of the product idea, through the supply chain, and to the launch and placement on the shelf or at the consumer's door.