Every once in a while we hear this. The question is, is it really?
How did you arrive at your internal cost?
Did you include:
Here are the two critical questions that often aren't asked
Most of our customers tell us that what we do for them is far removed from their core competencies, and that the opportunity cost associated with engaging in a non-core-competency project far outweighs the cost of having us do the project. They choose to allocate their space, people, and capital to higher payoff activities... which are their core competencies.