Not Be The Turkey..
The Role of People Who Actually Understand Packaging
Does your packaging supplier know any more than you can find on your own on the internet?
If you read my blogs regularly, you'll notice there is a consistent theme about being thoughtful when it comes to your packaging. In today's world, where most everyone educates themselves on the internet (which is not a bad thing), does your packaging resource know more than you do?
If they think every idea you have is a great one, be careful. (Not that every idea you have isn't, but you know what I am getting at.)
If their standard response is " We can do that..", be careful.
Make your assessment of their knowledge based on the questions they ask you.
The more questions, the better the questions, the greater the chances that this is not his first rodeo.