---
title: Optimizing Your Retail Shelf Space
description: You have limited shelf space for your product, here's a way to look at your packaging and make sure you are optimizing your shelf space.
image: //www.industrialpackaging.com/hubfs/Blogging_Images/2016_BLOGGING/maximizing_shelfspace_with_packaging.png
---

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 By: [David Roberge](https://www.industrialpackaging.com/blog/author/david-roberge) on January 14th, 2016

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# Optimizing Your Retail Shelf Space

[Packaging Materials](https://www.industrialpackaging.com/blog/topic/packaging-materials) | [The Business of Packaging](https://www.industrialpackaging.com/blog/topic/the-business-of-packaging)

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## Maximize your space with smarter packaging

 Shelf space is limited in the retail environment, and it's often not cheap. When you are packaging your product, remember to optimize your packaging for the retail shelf space it will utilize. Here's an example of optimization:

Lets say you've got a 100' of fencing. How will you maximize the square footage you can get with it?

![fencing_for_shelfspace.png](https://www.industrialpackaging.com/hs-fs/hubfs/Blogging_Images/2016_BLOGGING/fencing_for_shelfspace.png?width=320&name=fencing_for_shelfspace.png "fencing_for_shelfspace.png")

If you fence off an area 1' by 49' you will use up all 100', however you will only get a mere 49 square feet of space.

![the_wrong_way_to_design_your_packaging_for_shelf_space.png](https://www.industrialpackaging.com/hs-fs/hubfs/Blogging_Images/2016_BLOGGING/the_wrong_way_to_design_your_packaging_for_shelf_space.png?width=225&name=the_wrong_way_to_design_your_packaging_for_shelf_space.png "the_wrong_way_to_design_your_packaging_for_shelf_space.png") 

If you design your fenced space in the shape of a square, 25x25 SF, you will have created 625 SF. 

![maximizing_shelfspace_with_packaging.png](https://www.industrialpackaging.com/hs-fs/hubfs/Blogging_Images/2016_BLOGGING/maximizing_shelfspace_with_packaging.png?width=320&name=maximizing_shelfspace_with_packaging.png "maximizing_shelfspace_with_packaging.png")

Think about your package design and how you are maximizing your [shelf space](https://www.industrialpackaging.com/blog/product-and-market-entry). This is how we think about packaging. Use this blog as a reminder for shelf optimization when designing your packaging, or talk to us.

[![BRING YOUR PACKAGING TO THE NEXT LEVEL](https://no-cache.hubspot.com/cta/default/386184/ad191c83-b0b5-4c17-a69b-66fa89817c46.png)](https://cta-redirect.hubspot.com/cta/redirect/386184/ad191c83-b0b5-4c17-a69b-66fa89817c46)

<https://www.industrialpackaging.com/blog/author/david-roberge>

### About David Roberge

I help CPG brands find the right contract packaging partner through content that answers real questions. I get to do that alongside a team whose values actually match mine: respect, teamwork, and always getting better. I also appreciate the psychology behind decision-making. Outside of work you'll find me hiking with my partner and dog, learning German and Spanish, pulling tarot cards.

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