This past October, Walmart held the Walmart Sustainability Summit and launched the new Walmart Sustainability Playbook. As a manufacturer of consumer goods, see how you can fall in line with the Walmart plan and how flexible packaging can provide you with increased sustainability in the year ahead and beyond, whether you are directly affected by Walmart or not.
Big brands are focusing long-term on a sustainable future for their business, and one big name that affects a large populous of retail & food manufacturers is undoubtedly Walmart. The new Walmart Sustainability Playbook was created as a guide for suppliers to improve packaging sustainability, and focuses on 3 specific areas:
The first element within the playbook is focused on protecting your product while reducing any unnecessary packaging. This could be removing unnecessary corrugated, strapping, or swapping your packaging from one substrate to another in order to reduce damage and waste. An example of this type of change is highlighted within the playbook. When eggs were moved from cardboard containers to reusable plastic containers (RPCs), damage was reduced, preventing 37M (37 MILLION!) eggs from being thrown out in the first year alone! Additionally, these RPCs folded flat when not in use, saving on space.
"..source packaging with an environ-mentality."
Knowing where your packaging materials are sourced from is key to improving your brands sustainability index score. Walmart is pushing for brands to source packaging with an environ-mentality. Focus on sourcing material that is post-consumer recycled, or renewable material that is sourced sustainably to improve your index score.
Additionally, you should check with your material supplier for priority chemicals in the packaging. These priority chemicals include carcinogens, mutagens, bio-cumulative, persistent & toxic chemicals, etc., and a goal to meet could be to work with a supplier that at a minimum can, has, or will reduce, remove, or restrict these in your packaging materials.
Also noted within this section is promoting recyclability on your packaging. As a consumer, it has been difficult to understand where or how a majority of my packaging should be recycled. Create labeling that makes it easy to understand how to recycle your packaging, for example, by adding the How2Recycle label to show off the recyclability.
Part of the outstanding Industrial Packaging team. I'm lucky to hang out with some of the most knowledgeable folks in the packaging industry. I feel even luckier to be able to share our knowledge with you. I love learning about and helping readers grow their brand through unique, flexible package design from the birth of the product idea, through the supply chain and to the launch and placement on the shelf or at the consumer's door.