--- title: "Sustainable Packaging: The Walmart Sustainability Playbook" description: The new Walmart Sustainability Playbook focuses on 3 primary areas, optimize package design, source sustainably, and support recycling. image: //www.industrialpackaging.com/hubfs/Blogging_Images/blogging%202017/sustainability%20playbook.jpg --- ** ** [ Talk to an expert ](https://www.industrialpackaging.com/contact-us) - Categories ** - ** [Subscribe](https://www.industrialpackaging.com/blog-subscribe) [«  View All Posts](https://www.industrialpackaging.com/resources) ![Sustainable Packaging: The Walmart Sustainability Playbook](https://www.industrialpackaging.com/hubfs/Blogging_Images/blogging%202017/sustainability%20playbook.jpg) ![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png) [Subscribe](https://www.industrialpackaging.com/blog-subscribe) ![David Roberge](https://www.industrialpackaging.com/hubfs/Davids%20Headshot%202025%20IP%20-%20Dark%20Blue.jpg "David Roberge") By: [David Roberge](https://www.industrialpackaging.com/blog/author/david-roberge) on January 5th, 2017 ** Print/Save as PDF # Sustainable Packaging: The Walmart Sustainability Playbook [Packaging Materials](https://www.industrialpackaging.com/blog/topic/packaging-materials) | [Environment](https://www.industrialpackaging.com/blog/topic/environment) | [The Business of Packaging](https://www.industrialpackaging.com/blog/topic/the-business-of-packaging) | [Investment](https://www.industrialpackaging.com/blog/topic/investment) - Share: - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook) - [**](https://twitter.com/intent/tweet?text=Sustainable+Packaging%3A+The+Walmart+Sustainability+Playbook&url=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook&via=) - [**](https://www.linkedin.com/shareArticle?url=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook&title=Sustainable+Packaging%3A+The+Walmart+Sustainability+Playbook&summary=The+new+Walmart+Sustainability+Playbook+focuses+on+3+primary+areas%2C+optimize+package+design%2C+source+sustainably%2C+and+support+recycling.) - [**](mailto:?body=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook) ![sustainability playbook.jpg](https://www.industrialpackaging.com/hs-fs/hubfs/Blogging_Images/blogging%202017/sustainability%20playbook.jpg?width=515&height=349&name=sustainability%20playbook.jpg)This past October, Walmart held the Walmart Sustainability Summit and launched the new Walmart Sustainability Playbook. As a manufacturer of consumer goods, see how you can fall in line with the Walmart plan and how flexible packaging can provide you with increased sustainability in the year ahead and beyond, whether you are directly affected by Walmart or not. Big brands are focusing long-term on a sustainable future for their business, and one big name that affects a large populous of retail & food manufacturers is undoubtedly Walmart. The new [Walmart Sustainability Playbook](http://imagestore.s4rb-systems.co.uk/images/rightnow/walmartsustainability.custhelp.com/for_answers/New_wm_packagingplaybook.pdf) was created as a guide for suppliers to improve packaging sustainability, and focuses on 3 specific areas:  ### **OPTIMIZE DESIGN** The first element within the playbook is focused on protecting your product while [reducing any unnecessary packaging](https://www.industrialpackaging.com/blog/reducing-packaging-material). This could be removing unnecessary corrugated, strapping, or swapping your packaging from one substrate to another in order to [reduce damage](https://www.industrialpackaging.com/blog/shelf-life-and-tamper-evident-packaging) and waste. An example of this type of change is highlighted within the playbook. When eggs were moved from cardboard containers to [reusable plastic containers](http://www.foodsafetynews.com/tag/reusable-plastic-containers/#.WG26D_krLb1) (RPCs), damage was reduced, preventing 37M (37 MILLION!) eggs from being thrown out in the first year alone! Additionally, these RPCs folded flat when not in use, saving on space.  ### **Source Sustainably ** > **"*..source packaging with an environ-mentality."*** Knowing where your packaging materials are sourced from is key to improving your brands** sustainability index score**. Walmart is pushing for brands to source packaging with an *[environ-mentality](https://www.industrialpackaging.com/blog/flexible-films-sustainability).* Focus on sourcing material that is [post-consumer recycled](http://www.treehugger.com/sustainable-product-design/post-consumer-recycled-goods-recycling-waste-into-stuff.html), or renewable material that is sourced sustainably to improve your index score. Additionally, you should check with your material supplier for priority chemicals in the packaging. These [priority chemicals](https://archive.epa.gov/epawaste/hazard/wastemin/web/html/priority.html) include carcinogens, mutagens, bio-cumulative, persistent & toxic chemicals, etc., and a goal to meet could be to work with a supplier that at a minimum can, has, or will [reduce](https://www.industrialpackaging.com/blog/stretch-wrapper-load-containment), remove, or restrict these in your packaging materials. ### **SUPPORT RECYCLING** Another focus of the playbook is a focus on recycling. A tip within this section is to remove the use of [PVC (polyvinyl chloride)](http://www.how2recycle.info/) materials. If you are alternatively using Poly-olefins, for example, you are on the right track. [Understand the differences between the 3 poly's in packaging films here](https://www.industrialpackaging.com/blog/pvc-polyethylene-polyolefin). You can increase your sustainability index score by increasing the amount of [recyclable packaging](https://www.industrialpackaging.com/blog/pack-expo-2016-take-aways) you use. Also noted within this section is promoting recyclability on your packaging. As a consumer, it has been difficult to understand where or how a majority of my packaging should be recycled. Create labeling that makes it easy to understand how to recycle your packaging, for example, by adding the [How2Recycle](http://www.how2recycle.info/) label to show off the recyclability. The [entire playbook is available online for free](http://imagestore.s4rb-systems.co.uk/images/rightnow/walmartsustainability.custhelp.com/for_answers/New_wm_packagingplaybook.pdf) at the [Walmart Sustainability Hub](http://www.walmartsustainabilityhub.com/), and has a ton of information on how to impact your packaging positively.  Industrial Packaging is proud to provide sustainable packaging options to our customers. If you aren't working with our team yet, [make 2017 a positive year of change for your business with us.](https://www.industrialpackaging.com/packaging-consultation) [![Connect With Industrial Packaging](https://no-cache.hubspot.com/cta/default/386184/61908023-5393-4902-b3eb-dede4b156485.png)](https://cta-redirect.hubspot.com/cta/redirect/386184/61908023-5393-4902-b3eb-dede4b156485)      ### About David Roberge I help CPG brands find the right contract packaging partner through content that answers real questions. I get to do that alongside a team whose values actually match mine: respect, teamwork, and always getting better. I also appreciate the psychology behind decision-making. Outside of work you'll find me hiking with my partner and dog, learning German and Spanish, pulling tarot cards. - **Connect with David Roberge** - [**](https://www.linkedin.com/in/davidroberge) - [**](mailto:david.roberge@industrialpackaging.com) - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook) - [**](https://twitter.com/intent/tweet?text=Sustainable+Packaging%3A+The+Walmart+Sustainability+Playbook&url=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook&via=) - [**](https://www.linkedin.com/shareArticle?url=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook&title=Sustainable+Packaging%3A+The+Walmart+Sustainability+Playbook&summary=The+new+Walmart+Sustainability+Playbook+focuses+on+3+primary+areas%2C+optimize+package+design%2C+source+sustainably%2C+and+support+recycling.) - [**](mailto:?body=https://www.industrialpackaging.com/blog/walmart-sustainability-playbook) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Roberge", "url" : "https://www.industrialpackaging.com/blog/author/david-roberge" }, "datePublished" : "2017-01-05T14:43:00.000Z", "headline" : "Sustainable Packaging: The Walmart Sustainability Playbook", "image" : [ "//www.industrialpackaging.com/hubfs/Blogging_Images/blogging%202017/sustainability%20playbook.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.industrialpackaging.com/blog/walmart-sustainability-playbook", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.industrialpackaging.com/hubfs/INDUSTRIAL%20PACKAGING%20LOGO%202016.png" }, "name" : "Industrial Packaging" } } ```