Back in February, the packaging world collectively turned its head towards the announcement of LOOP, a revolutionary and potentially disruptive paradigm shift in the way major brands provide high-quality packaging while simultaneously putting recycling and waste reduction front and center. What is LOOP exactly? Loop is essentially a new approach to the by-gone days of the milkman’s business model. From LOOP’s website: “Loop is a circular shopping platform that transforms the packaging of your everyday essentials from single-use disposable to durable, feature-packed designs. Not so long ago, the milkman delivered reusable bottles and later picked them up to be refilled. Loop is the milkman reimagined - honoring our past from a modern perspective.” In place of the milkman, you will find your local UPS delivery driver dropping off products from various companies (including but not limited to Procter & Gamble, Unilever, Nestlé, PepsiCo, Mars Petcare, etc.) and then returning to pick up your used packaging and sending it back to LOOP where it will be cleaned, refilled and resold once again.