Your packaging makes a statement about how you do business. Here is an easy, three-step plan to master your packaging and make a great impression.

Over the years, product packaging as a concept has evolved from "just something you have to do to get your product on the shelves" to a pivotal part of marketing efforts and the true experience you offer to your customers. When done properly, product packaging can lead to a deeper, more loyal connection with your audience and increased sales. When it comes to modern-day product packaging design, there are a few core packaging rules every business needs to know.

Deciding how you will package your product is one of the most important decisions to make in branding (or rebranding) your company. After all, few things can make or break a sale like presentation, and packaging is the most critical part of your product's presentation to your customers. Additionally, packaging must protect your product against damage, be cost-efficient, and properly advertise your brand. With so much riding on your product's packaging, here are the top three things you should consider before choosing a packaging design:

This past October, Walmart held the Walmart Sustainability Summit and launched the new Walmart Sustainability Playbook. As a manufacturer of consumer goods, see how you can fall in line with the Walmart plan and how flexible packaging can provide you with increased sustainability in the year ahead and beyond, whether you are directly affected by Walmart or not.

Clean Machines, Packaging, and Consumer Expectations in 2017 Pack Expo 2016 is a wrap, no pun intended. Beyond telling you how amazing the weather was in the Windy City for the show, we have a few worthwhile takeaways to share. Vertical form, fill, seal machinery dominated the floors; Pouches are continuing to grow in popularity and are innovating how brands go to market, and recyclable, environmentally-friendly, & compostable films are becoming resilient and competitive to other films. Plus, consumers want them!

Manufacturers can see increased revenue in a stagnant economy with outsourced fulfillment and contract packagers What are manufacturers of consumer goods doing to grow when the economy seems to be stagnant, at best? Outsourcing. The benefits to outsourced fulfillment and/or packaging include increased revenue and focus on core competencies, as well as decreased labor and overhead expenditure.