How to Pick the Perfect Packaging Design for Your Product
As a consumer, you may not realize the role a perfect packaging design plays in your purchasing decisions. The package must convey enough information about a product to pique your interest and inform you of its purpose—all without being overbearing. As a retailer, you want your packaging to promote your brand, protect the product, and show your customer why your product is perfect for them. Good packaging is an investment for your product and your brand.
Start with the Basics: Cost, Form, and Function
Whether you are looking to revamp your current packaging or design something completely new, it is important to meet your customer’s needs. A Harris Poll conducted by the Flexible Packaging Association identified the top five characteristics that consumers value in packaging as:
- Easy to store
- Easy to carry
- Easy to open
- Extends product life
Product manufacturers should consider these qualities when choosing materials and packaging design. Traditional glass and cardboard packages may seem cost-effective in the short term but can incur extra expenses in the form of heavier shipping costs, higher rate of product damage, and excess product waste.
Consider Alternative Materials for More Flexible Options
Alternate material options such as flexible pouches, shrink film, and resealable bags can help set your product apart from the competition. Flexible packaging is a great way to creatively meet your customers’ needs. It is lightweight and compact, which saves companies hundreds in shipping costs. It is also easy to carry and takes up less space on store shelves, allowing retailers to increase sales volume.
Another important consideration for your perfect packaging design is resealability, which is particularly important for food products. Have you ever opened a tasty treat, only for it to go stale before you have time to finish it? Flexible packaging can help you extend the shelf life of your products and enable your customers to see your product more clearly.
Consult with the Experts to Guarantee the Perfect Packaging Design
Industrial Packaging has years of experience assisting companies design their perfect packaging solution. Our team is dedicated to helping you do the same! Your packaging creates your first impression with the consumer. Ready to make the switch to flexible packaging or currently using shrink film? Try our new Shrink Film Width Calculator and take the guesswork out of perfect packaging once and for all!
About David Roberge
Part of the outstanding Industrial Packaging team. I'm lucky to hang out with some of the most knowledgeable folks in the packaging industry. I feel even luckier to be able to share our knowledge with you. I love learning about our readers and helping them grow their brand through unique, flexible package design from the birth of the product idea, through the supply chain, and to the launch and placement on the shelf or at the consumer's door.