The Flexible Packaging Blog
Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.
As the Digital Marketing Specialist at Industrial Packaging, I am honored to create content for such a phenomenal company and work with one of the greatest teams in the Packaging Industry. Whether creating a video, writing blog posts or generating other pieces of content and multimedia, I am always excited to help educate and inspire our prospects and clients to reach their highest potential in regards to their packaging processes and needs.
By:
Nathan Dube
January 20th, 2022
When entering any market with a new physical product, one of the essential elements of a successful launch is your product packaging. Your packaging can make or break the success of your goods. And while at first glance it might be tempting to think that product packaging will be a simple or easy aspect of your business, you would be wrong. Whether you plan to do all of your packaging in-house or outsource through a contract packaging vendor, it is vital to understand all the different types of packaging that go into a well-packaged product. Now, you might not realize it, but many of the products you buy feature several different types of packaging simultaneously. First and foremost, you have to consider your primary and secondary packaging needs. This includes not only the required machinery but also the appropriate packaging materials. You understand this to an extent. But, you want to understand better what primary packaging materials are and which ones are best for your needs. You want to make sure that you choose the best primary packaging materials for your brand so that you can protect your customers and products, all while driving better sales. Today, we will provide an in-depth description of primary packaging materials and explore some of the most popular varieties available. After reading this article, you will have everything you need to find the proper primary packaging materials for your people, products, and brand.
Packaging Materials | Packaging Design
By:
Nathan Dube
January 18th, 2022
Generally speaking, when one thinks about abstract art, names such as Jackson Pollock or the late great Georgia O'Keeffe come to mind. And, when one thinks about product packaging, one of the last things anyone would ever think of would be the kind of works produced by the legendary artists mentioned above. Fine art and packaging are two words that are rarely found in a sentence together. And yet there they are in the sentence before this one. By now, you are probably wondering how I will attempt to draw parallels to these vastly disconnected topics. And while it may come as quite a surprise, my answer to your query is... Quite easily. Although abstract art and packaging are not commonly written about in the same article, that is precisely what is happening here. Now, you may think that I am grasping at straws. But, as I shall show today, packaging and abstract art have been entwined on various occasions in the past. And they will likely continue to be in the future. Even though these occurrences are rare, many brands have leveraged abstract art as a revenue-generating dynamic of their product packaging design. Today's article explores the crossroads where packaging design and abstract art meet. When you have finished reading this article, you may have some inspiring design ideas of your own.
By:
Nathan Dube
January 13th, 2022
So, you have compared single-wound shrink film to centerfold shrink film. You know which type of film that you would like to use. You may even have use for both types of film on your packaging line. However, you are not sure if you already have the correct type of packaging machinery to run the film. Perhaps you have used Google or another search engine to identify the proper shrink wrap sealer for the films you will be using. You have read a few articles, but you still aren't clear on which type of machinery you need to buy or have in-house to run your chosen film. Industrial packaging has a long history of selling this type of packaging machinery. We have a lot of information about this equipment. You can use this information to help you purchase or upgrade to the right machinery for your packaging applications. This article will explore the shrink wrap sealers and related devices that you will need for the films mentioned above. With the information here, you will be able to identify which type of machinery is right for your shrink film packaging applications.
Packaging Materials | Packaging Design
By:
Nathan Dube
January 11th, 2022
In a sea of a million products, each of which features packaging designed to capture the consumer's attention, it is often quite challenging to implement a packaging design that can truly stand out from the crowd. With popular packaging trends such as vintage packaging and augmented reality packaging, companies everywhere are trying to find a diamond in the rough. And that particular gemstone is the ever-illusive packaging trend or ploy that will capture the imagination and, more importantly, the money of potential buyers. And while applications of new packaging trends such as interactive packaging or minimalist packaging have proven to drive massive sales at their inception, they are generally not as effective for other businesses after the initial wave of awe. So, in the ongoing quest to provide you with truly valuable insights on how to get ahead of the curve, and more importantly, your competitors, I am particularly excited to present you with the topic of today's article. And that topic is pareidolia. In this article, I will provide you with the proper pronunciation and understanding of this word. I will also discuss its meaning and how a select few have used the magic of pareidolia in their packaging design to drive profitable lead generation for their business. And we shall explore how you can do the same. Come with me, and we will enter a world beyond imagination!
Packaging Materials | The Business of Packaging
By:
Nathan Dube
January 6th, 2022
When it comes to selecting packaging materials for your products, there is a lot you need to consider beforehand. From the type of packaging materials that are appropriate for your products to the shape and size of the packaging that you will need, there is a lot to take in. And, there are many other aspects of packaging materials that you need to think about before you make a purchase. These aspects may include the cost of your chosen materials and the environmental impact of the packaging supplies that you intend to buy. You do not want to make haste when choosing your packaging materials. Doing so may result in selecting incompatible packaging supplies for your products, machinery, and, most importantly, your customers. But, how do you choose the proper packaging materials for your products? Have no fear, because that is what today's article is all about! With the information in this article, you will be able to select the proper packaging materials for your products, packaging line, and brand!
Supply Chain Services/ Contract Packaging
By:
Nathan Dube
January 4th, 2022
Tick-tock goes the clock. But when does the clock chime for the outsourcing of thy packaging line? OK. That is enough of my trying to sound somewhat poetic! And while my attempt at being Shakespearean may have failed, it still begs the question, when is it time to buy contract packaging? Honestly, the answer to that question is not always straightforward. Depending on where you are at in the timeline of your current packaging process, it may be the right or wrong time to enter into a contract packaging agreement. So, when is it time to buy contract packaging? Well, that all depends on numerous elements relating to your business, products, customers, packaging line, equipment, materials, and various other items of consideration. However, we are going to help you work through these items and answer the question above so that you can make an educated decision on whether now is the time to outsource your packaging line or not. After reading this article, you will have everything you need to figure out if buying a contract packaging plan is the right decision for your business.