The Flexible Packaging Blog
Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.
As the Digital Marketing Specialist at Industrial Packaging, I am honored to create content for such a phenomenal company and work with one of the greatest teams in the Packaging Industry. Whether creating a video, writing blog posts or generating other pieces of content and multimedia, I am always excited to help educate and inspire our prospects and clients to reach their highest potential in regards to their packaging processes and needs.
By:
Nathan Dube
February 10th, 2022
While you may not think about it right off the bat, video game packaging is one of the most important elements of selling video games. The proper packaging protects your customers while also marketing the product contained within. This is true whether discussing modern video game culture or retro gaming. Packaging for video games is a fun and unique niche within the packaging industry. And while video game packaging has not changed a lot over the years, it is evolving as we move away from physical cartridges or disks to the cloud. Regardless of whether you are a company looking to package your own video games or a gamer who is looking for information about how video games are packaged, we’ve got you covered! Today, we will discuss the most popular packaging materials for video game packaging as well as some additional elements related to these materials. Finally, we will speak about these dynamics as they relate to both retro and modern gamers and brands.
Packaging Materials | The Business of Packaging | Packaging Design
By:
Nathan Dube
February 8th, 2022
When you think about packaging, you may not think of it as an extension of your sales department. However, that could be a significant error. When you carefully consider the various ways in which packaging materials can increase sales, you realize what a powerful sales tool packaging really is. From branding to special offers, there are many things you can do with packaging materials to drive better sales results. But, what does sales-improving packaging look like? What are the items of consideration when developing packaging that sells more products? This article will explore the different ways in which packaging materials are an essential part of driving better sales. With the information in this article, you will be able to enhance your packaging materials in a way that could potentially bring in more sales for your company.
Packaging Materials | Packaging Design | Packaging Psychology
By:
Nathan Dube
February 3rd, 2022
In a world with so many advertisements, marketing messages, and distractions, it is not easy to gain the attention of consumers. And, if you do, there is no guarantee that they will purchase your product after inspecting it. But how do you turn a consumer from a prospect into a customer? One way to accomplish this goal is to leverage packaging materials as an emotional catalyst. If you can get people to feel positive emotions, you may be able to use those emotions to instigate a purchase. This article will explore some of the top ways to evoke positive emotional reactions from consumers with packaging in ways that can drive better sales. With the information in this article, you will be able to leverage the power of emotional evocation as a tool to help bring in new revenue.
Equipment | Packaging Materials | Investment | Packaging Design
By:
Nathan Dube
February 1st, 2022
If you are looking to redesign your packaging, you probably have various reasons to do this. Maybe you have been running a packaging line with the same materials for decades and want to upgrade to something more modern. Or maybe your customers are calling for you to switch to a more environmentally friendly packaging material. There are many reasons why you are thinking about redesigning your packaging. But, one thing is for sure. Whatever your reasons are for starting the process of redesigning your packaging, you do not want to rush. And, to choose the proper elements for your new packaging, you have to take time to think about them. There are various questions you will need to answer and several different items of consideration you should meditate upon before you commit to a redesign. What should you think about when working on upgrading your packaging to a new design? What questions do you need to answer to make the right decision for your budget, clients, business, and brand? Honestly, it can be a little overwhelming at the beginning. But, we will help you move through the appropriate questions and considerations that you need to ponder before moving forward. After reading this article, you will have the tools necessary to decide if now is the time to redesign your packaging or not.
By:
Nathan Dube
January 27th, 2022
When choosing between the different types of flexible films, you have many formulations to choose from. And, while you have been researching different films, you have narrowed your choice down to biaxially oriented polypropylene overwrap film or bundling film. But, you are not sure which of these two flexible packaging films is the suitable material for your product packaging needs. And, it would help if you had a clearer understanding of each of these film's properties, uses, and applications. Luckily for you, you have landed on the Industrial Packaging blog! This article will explain the differences between biaxially oriented polypropylene overwrap film and bundling film. With the information here, you will be able to choose the proper type of flexible film for your product packaging requirements.
By:
Nathan Dube
January 25th, 2022
You can't run quality packaging materials on broken-down packaging machinery. That is why preventative maintenance, emergency repair, and regular repair services are an absolute necessity if you are running a packaging line. When it comes to choosing a vendor for preventive maintenance and packaging machinery repair services, not all companies are created equal. After multiple decades in the packaging industry, Industrial Packaging prides itself on our knowledge base about the best of the best in packaging machinery repair services. While we offer what we feel is some of the best preventative maintenance and packaging machinery repair services, we are not your only option. However, It should be noted that we only offer technical service in the Northeastern USA. The article below identifies the top 5 best packaging machinery repair and service providers in our industry. These companies are not ranked best to worst. Instead, this is simply an unnumbered list of our industry's best service providers.