When it comes to packaging your products, shrink wrap, aka shrink film, is often the ideal type of material for meeting quality and protection needs while remaining cost-effective. But, what is shrink wrap, and what is it that makes it so versatile for multiple packaging applications? How can you use it to your brand's advantage and make a positive impact to your total cost of packaging? Why is a packaging specialist important? I've broken up the answers to these questions below:

Your packaging makes a statement about how you do business. Here is an easy, three-step plan to master your packaging and make a great impression.

If you had to make a list of the things that are most important for a product's success, packaging would undoubtedly be near the top. According to a 2015 Cone Communications and Ebiquity Global CSR Study on Consumer Trends, 84% of respondents said they were very likely to buy a product if they thought it had social or environmental benefits like green packaging and related materials.But green packaging itself is not the trend—it is merely the catalyst to a series of new perspectives on packaging. There are a number of key green packaging material trends that you should definitely watch out for in 2017.

Over the years, product packaging as a concept has evolved from "just something you have to do to get your product on the shelves" to a pivotal part of marketing efforts and the true experience you offer to your customers. When done properly, product packaging can lead to a deeper, more loyal connection with your audience and increased sales. When it comes to modern-day product packaging design, there are a few core packaging rules every business needs to know.

Deciding how you will package your product is one of the most important decisions to make in branding (or rebranding) your company. After all, few things can make or break a sale like presentation, and packaging is the most critical part of your product's presentation to your customers. Additionally, packaging must protect your product against damage, be cost-efficient, and properly advertise your brand. With so much riding on your product's packaging, here are the top three things you should consider before choosing a packaging design:

Product packaging serves several important purposes. It protects items during shipping, makes storage easy and, ideally, presents your product in a way that will entice customers to choose it over the competition. Many manufacturers and producers underestimate the negative effect that poor packaging design can have on sales.