The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

David Roberge

I help CPG brands find the right contract packaging partner through content that answers real questions. I get to do that alongside a team whose values actually match mine: respect, teamwork, and always getting better. I also appreciate the psychology behind decision-making. Outside of work you'll find me hiking with my partner and dog, learning German and Spanish, pulling tarot cards.

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The Business of Packaging | Supply Chain Services/ Contract Packaging | Investment

By: David Roberge
July 6th, 2017

Catching the eye of a consumer in a retail environment can be quite a challenge, but imagine if you could stand up, and out, from the competition? With an in-store off the shelf stand-alone point-of-purchase display you can get your product in front of the right people before the competition even has a chance to dazzle them with their extravagant packaging design. Keep reading to learn more about point-of-purchase (POP) displays and how they can help you to smash your next marketing campaign.

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Packaging Materials | Packaging Design

By: David Roberge
June 29th, 2017

What is anti-static packaging (ASP)? How can it benefit your business? Why is it beneficial for non-electronic consumer goods, too? In order to answer these questions you first have to understand why it is needed. The short answer: The main driver of electronics damage is improper packaging. Also, static attracts dust, which is not attractive to a consumer. The age of electronics is beyond upon us, and now we are developing faster, smaller devices that are all the more sensitive to electrical damage. Electrostatic discharge (ESD )is well-known in the electronics manufacturing industry due to the sensitive nature of the components that are required for their finished goods. You can rely on ASP to reduce damaged goods throughout the supply chain, and to keep your products clean in any environment. By gaining a better understanding of the causes of ESD, you can ground (see what I did there?) your business by following best practices in proper packaging

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Packaging Materials | The Business of Packaging | Supply Chain Services/ Contract Packaging | Investment | Packaging Design | Food Packaging

By: David Roberge
June 15th, 2017

As you probably already know, there are many factors that come into play when you are packaging food products, and we understand that generalizing food as a category really broadens the scope. With numerous types of foods, each with different regulations and guidelines that must be followed it can be an overwhelming topic. Which is why we're covering the top six 'need-to-know' topics that any type of food manufacturer should know for their product packaging.

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Packaging Materials | The Business of Packaging | Plant Performance

By: David Roberge
June 8th, 2017

The summer sun brightens our days and keeps us warm, but it can take a toll on your product packaging. If you manufacture temperature sensitive goods such as chocolates, produce, flowers, meats or other perishable items including pharmaceuticals or certain health care products, it's imperative to have procedures in place for proper handling of your packaged goods in any type of climate. In order to keep damages and repackaging to a minimum, we've gathered some tips to guide you during the dog days of summer.

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Equipment | Packaging Materials | Environment | The Business of Packaging | Technical Service and Support | Supply Chain Services/ Contract Packaging | Plant Performance

By: David Roberge
June 2nd, 2017

As the Manager or Supervisor in charge of manufacturing and production floors, your goals for increased productivity and lower costs are almost always at the top of the priorities list. According to several voices across the web, freight and labor costs as well as inventory control are the main contributors to lower productivity and increasing costs. Not mentioned enough is how to impact these numbers, or where to begin. By reviewing your packaging process and your overall production line, you can find several ways reduce your total cost of packaging and impact your labor numbers while improving efficiency. Here are the top seven ways that packaging can positively impact these numbers.

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Packaging Materials | Environment | The Business of Packaging | Plant Performance

By: David Roberge
May 18th, 2017

When it comes to void fill for shipping protection, air pillows are effectively the 'new guy in town'. The ecommerce giant Amazon has led by example and made the switch to air pillows thanks to their ease-of-use and low cost, not to mention they are more environmentally-friendly when compared to alternative forms of void fill. Consumer frustration over complex, bulky and difficult to open packaging is another reason that air pillows are growing in popularity. Your warehouse, plant floors, and production KPI's will also find the small footprint of storing pillows to be an added benefit when space is limited. We’ve listed the top 4 reasons why air pillows can benefit businesses of all sizes.