When it comes to packaging your products, shrink wrap, aka shrink film, is often the ideal type of material for meeting quality and protection needs while remaining cost-effective. But, what is shrink wrap, and what is it that makes it so versatile for multiple packaging applications? How can you use it to your brand's advantage and make a positive impact to your total cost of packaging? Why is a packaging specialist important? I've broken up the answers to these questions below:

Your packaging makes a statement about how you do business. Here is an easy, three-step plan to master your packaging and make a great impression.

If you had to make a list of the things that are most important for a product's success, packaging would undoubtedly be near the top. According to a 2015 Cone Communications and Ebiquity Global CSR Study on Consumer Trends, 84% of respondents said they were very likely to buy a product if they thought it had social or environmental benefits like green packaging and related materials.But green packaging itself is not the trend—it is merely the catalyst to a series of new perspectives on packaging. There are a number of key green packaging material trends that you should definitely watch out for in 2017.

Over the years, product packaging as a concept has evolved from "just something you have to do to get your product on the shelves" to a pivotal part of marketing efforts and the true experience you offer to your customers. When done properly, product packaging can lead to a deeper, more loyal connection with your audience and increased sales. When it comes to modern-day product packaging design, there are a few core packaging rules every business needs to know.

While focusing on the quality of your products is important, proper packaging should be given just as much attention. The packaging will be every customer's’ first impression of your product and must also ensure the safe delivery of the product. Form, function, color, and sustainability are vital to proper packaging design. We’ve picked out a few outstanding examples of innovative packaging design to serve as inspiration.

Product packaging design can have a significant impact on your business. Keep in mind that design doesn’t just refer to eye-catching visual elements such as your company logo. It also includes the types of materials you use to package your products, the shape of your packaging, and the functionality of the packaging throughout the purchasing journey. Certain packaging elements, such as stretch wrapping and shrink film, provide important benefits that can boost the success of your business.