Flexible film is essential for any company that needs to package consumer and institutional products, especially for industrial applications. Exceptional flexibility is key to protect, market, and distribute a vast array of products without damage. From ensuring food safety and extending shelf life, to providing even heating, barrier protection, ease of use, resealability, and superb printability, the packaging industry continues to advance with flexible packaging offerings at an unprecedented rate. The benefits of flexible packaging cannot be overstated. Lightweight and easy to open, carry, store, and re-seal, flexible packaging extends the shelf life of many products, especially food, and has a positive sustainability profile.

In what seems like the blink of an eye, the holidays are upon us. Every year, we get to witness a variety of holiday packaging trends developed and followed by companies across their industries. From new colors and textures to packaging innovations, there are usually exciting (and sometimes strange!) ideas added to the mix. We’ve even experienced a fair share of controversial holiday packaging concepts. As far as we’ve seen, 2018 will be no different.

2019 is fast approaching, which means it’s a good time to think about the state of the e-commerce packaging industry. By understanding where it’s headed and what trends are on the horizon, you’re in a better position to ensure that your business stays current and competitive.

If you haven’t switched over to flexible packaging yet (or you aren’t at least considering it), it’s time to stop and think about why. Flexible packaging has been at the forefront of packaging innovation for decades, and its popularity continues to explode across a myriad of product industries. Not sure why this packaging solution has become such a big deal? You might be missing some critical facts and insights that shed a bright light on the subject.

The use of flexible packaging and flexible films is growing across almost every industry, as manufacturers of consumer goods discover the innovation’s valuable advantages. Flexibility in a packaging solution, in and of itself, is reason to consider the option. But there’s even more benefit to glean from flexible packaging film. From customization and versatility to cost savings and consumer appeal, it’s difficult to find a reason not to employ this form of packaging.

If you’ve heard about the benefits of shrink film for product packaging and you’re interested in applying this option at your business, you’re making a smart move. Shrink film is an excellent packaging solution for many types of products, offering valuable advantages like flexibility, durability, printability, shelf appeal and environmental friendliness. Even so, implementing a shrink film packaging design and process can be confusing if you don’t have sufficient information.