Like pretty much every other business on the face of the planet, I will assume that you wish you had a larger social media following. After all, the more social followers you have, the better you can turn those followers into new customers. But, it is not always easy to develop a large social media community around your brand, especially if you are a B2B. Given your way, you would probably have thousands of devoted fans following your social media accounts and buying copious amounts of your products, right? There are many ways to attempt to do this digitally. However, not all tactics work for every company. Plus, some tactics work better than others. And, there are some tactics that you may not even be using. If I had to take another guess, I bet you are not evening think about, let's call them, "analog" tactics to boost your social media following. But, if you want to succeed in building a robust social media community around your products, it is a good idea to try different things. And one of the best ways to drive the number of social followers up for your brand is to use packaging. But, how can you use packaging to increase the number of your social media followers? What are the ways in which packaging can be leveraged for such an endeavor? This article will explain how to use your product packaging to entice consumers to join your social media communities and become huge fans of your brand! After reading this article, you will have some solid ideas on how to achieve your social media community growth goals.

You have a great product, and you know it. You are ready to get this product to market. And, you have decided that you don't want to do primary packaging for this product in-house. The idea of managing all the equipment, materials, labor, utilities, and other associated elements of primary packaging is not something you want to deal with. So, you have decided that outsourcing your primary packaging is the best course of action for your product packaging needs. While you have many questions about what goes into outsourcing your primary packaging, you have one particular question that is top of mind. And that question is, how much does it cost to outsource your primary packaging? While you may think that this question should be simple to answer, it is a bit more complex than that. In fact, you need to understand several elements and answer a few questions before you can receive this pricing. This article will walk you through those elements and answer those questions. After you have completed these tasks, you will be ready to get pricing for your outsourced primary packaging project.

Suppose you are getting ready to outsource your packaging with a co-packer. In that case, you will want to be sure to plan the logistics of your contract packaging project early. In fact, you should probably start yesterday. You may be thinking, what's the rush? Why do you have to expedite this process? Is there a reason that this process needs to be completed so early? The simple answer is yes. There are multiple reasons why you will want to plan your contract packaging project and iron out all the logistics with your chosen contact packaging vendor early. But, what are the reasons you need to do this? What are the driving forces behind this need to complete these items in a timely fashion? This article will explain each item you need to plan in advance and explain why these things must be done earlier than later. This article will provide you with a solid understanding of why you need to plan your contract packaging logistics early and the consequences of not doing so.

There is nothing worse than wrapping a pallet of oddly shaped heavy products with stretch film that you thought was tough enough only to find multiple collapsed pallets upon arrival of the shipment. This situation often results in damaged products, longer unloading times, safety hazards, and timely clean-ups. And, it only adds insult to injury when your client asks why you used a sub-par stretch film to palletize their shipments. Showing up with poor stretch film is akin to arriving with egg on your face. However, when life gives you eggs, it's time to make an omelet. But how can you reduce the chances of finding yourself in this predicament? Is there a stretch film that can meet the demands of containing and palletizing heavy-duty products while decreasing the chance of the events listed above? The short answer is yes. Thanks to new technological advancements in stretch film production and formulations, there is a remedy to this issue. And that remedy is Alliance Plastics’ brand-new reinforced titanium stretch film. But, how can this film help you to conquer your most formidable product palletizing challenges? With the information here, you will have a new solution to the problems associated with containing the heaviest, most oddball products for shipping and transportation.

Sustainable packaging is all the rage these days. It is one of the most popular and talked about trends in the packaging industry. Sustainable packaging claims to create less of a negative impact on our planet earth. It makes people feel good about the products they buy. But, what is sustainable packaging? How is it defined? What are the most sustainable packaging materials currently available? These are but a few of the questions we receive on a regular basis about the sustainable packaging materials that we sell. Many consumers want to buy these earth-friendlier packaging materials. But, they also want to know what makes them "sustainable." This article will explain what sustainable packaging materials are and how they are defined.

I am super excited to present the top 5 episodes of the Industrial Packaging Podcast to you! But, before we get started, I have to ask, did you even know we have a podcast? After perusing our social media follower count, I have concluded that some of you (our beloved blog subscribers) don’t even know we have a podcast! And, if you are not already subscribed to our YouTube channel, you are missing out on the best content in the packaging industry! While our YouTube channel features other amazing content such as our cartoon edutainment show, company culture videos, product explorations, and some hilarious videos, some of our most popular videos are, in fact, the podcast. And, what better way to explore the Industrial Packaging Podcast than by reviewing the most popular episodes all in one spot? After reading this article, you will have a good idea of what the show is all about and how the content can help you to make better packaging purchasing decisions.