Increasing Your Retail Visibility Via Point-Of-Purchase Displays
Think about it: If you don't get your product seen in the store, you won't get it out of the store.
Shelf space is hard to come by, and even if you have some, you never have enough. There are a number of ways to improve your retail visibility, and a retail Point-of-Purchase (POP display) or an End Cap Display can be your opportunity to shine.
We want to walk you through why you should use a POP display, as well as some of the best tips for getting your customers’ attention in a busy market.
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Why Use a Point-of-Purchase (POP) Display?
There are a lot of reasons to use a display, but do you know why your company should use one? It goes far beyond getting your brand or product in front of people in a way they have not seen it before. Using a display is much more than a simple a change of pace.
If you’re looking to enter a new retailer, what better way then a hands-off display that can showcase a new SKU that your company believes in? What if you could take a hand full of your items that compliment one another, and place them all together in a high traffic area? Allow consumers to see the items you produce and how they can benefit from using them.
Not only do you have more retail space with a POP, you have a billboard to display as much information as you wish too. It's much easier than getting the same information conveyed in a conventional 8x10 shelf space.
Separate From the Pack
In addition to a unique packaging design that sets your product apart from the rest, having a display lends you the opportunity to get away from the sometimes dizzying selection of products similar to your own on the shelves.
Rather than competing with other products on the shelves, there is plenty of open space in many retail stores that are prime for your products' self-promotion.
Know Your Audience
When your target consumer is shopping, what is their general thought process? Do they run in for a specific item or are they browsing?
Knowing your target audience is extremely helpful in product placement in the stores, or selecting the right placement for your display.
An Opportunity for Increased Volume
Do you have a selection of products that would market well together? Utilize a retail display to market combo items or multi-packs. Or, maybe you have a new product you want to get out to the market. Utilize a display to show your new item off along with your existing line for greater impact.
Seasonal items are a great opportunity for a display. Show off your products in a crafty-designed display that will get your target buyers attention, away from the shelves.
Call it What You Want
POP display, In-Aisle Display, Pallet Pack, Pallet Build, Stand-Alone Display, End Cap. These are all a summation of how you can make your product stand out from the rest of the pack in the retail environment. They are a great opportunity to gain volume with your existing customers, and to build new customer volume that otherwise would have miss your product in the sea of shelf-space at the markets.
About Jarrod Dizazzo, Vice President
Vice President at Industrial Packaging I believe that the strength of one is shown by looking at those around them. We've got a wonderful team in SCS and coming to work for IP is a joy every day. When not in the plant, you can find me fishing, hiking, or being goofy around the house with my 2 daughters and my wife.