When you think about packaging, you may not think of it as an extension of your sales department. However, that could be a significant error. When you carefully consider the various ways in which packaging materials can increase sales, you realize what a powerful sales tool packaging really is. From branding to special offers, there are many things you can do with packaging materials to drive better sales results. But, what does sales-improving packaging look like? What are the items of consideration when developing packaging that sells more products? This article will explore the different ways in which packaging materials are an essential part of driving better sales. With the information in this article, you will be able to enhance your packaging materials in a way that could potentially bring in more sales for your company.

In a world with so many advertisements, marketing messages, and distractions, it is not easy to gain the attention of consumers. And, if you do, there is no guarantee that they will purchase your product after inspecting it. But how do you turn a consumer from a prospect into a customer? One way to accomplish this goal is to leverage packaging materials as an emotional catalyst. If you can get people to feel positive emotions, you may be able to use those emotions to instigate a purchase. This article will explore some of the top ways to evoke positive emotional reactions from consumers with packaging in ways that can drive better sales. With the information in this article, you will be able to leverage the power of emotional evocation as a tool to help bring in new revenue.

If you are looking to redesign your packaging, you probably have various reasons to do this. Maybe you have been running a packaging line with the same materials for decades and want to upgrade to something more modern. Or maybe your customers are calling for you to switch to a more environmentally friendly packaging material. There are many reasons why you are thinking about redesigning your packaging. But, one thing is for sure. Whatever your reasons are for starting the process of redesigning your packaging, you do not want to rush. And, to choose the proper elements for your new packaging, you have to take time to think about them. There are various questions you will need to answer and several different items of consideration you should meditate upon before you commit to a redesign. What should you think about when working on upgrading your packaging to a new design? What questions do you need to answer to make the right decision for your budget, clients, business, and brand? Honestly, it can be a little overwhelming at the beginning. But, we will help you move through the appropriate questions and considerations that you need to ponder before moving forward. After reading this article, you will have the tools necessary to decide if now is the time to redesign your packaging or not.

Generally speaking, when one thinks about abstract art, names such as Jackson Pollock or the late great Georgia O'Keeffe come to mind. And, when one thinks about product packaging, one of the last things anyone would ever think of would be the kind of works produced by the legendary artists mentioned above. Fine art and packaging are two words that are rarely found in a sentence together. And yet there they are in the sentence before this one. By now, you are probably wondering how I will attempt to draw parallels to these vastly disconnected topics. And while it may come as quite a surprise, my answer to your query is... Quite easily. Although abstract art and packaging are not commonly written about in the same article, that is precisely what is happening here. Now, you may think that I am grasping at straws. But, as I shall show today, packaging and abstract art have been entwined on various occasions in the past. And they will likely continue to be in the future. Even though these occurrences are rare, many brands have leveraged abstract art as a revenue-generating dynamic of their product packaging design. Today's article explores the crossroads where packaging design and abstract art meet. When you have finished reading this article, you may have some inspiring design ideas of your own.

In a sea of a million products, each of which features packaging designed to capture the consumer's attention, it is often quite challenging to implement a packaging design that can truly stand out from the crowd. With popular packaging trends such as vintage packaging and augmented reality packaging, companies everywhere are trying to find a diamond in the rough. And that particular gemstone is the ever-illusive packaging trend or ploy that will capture the imagination and, more importantly, the money of potential buyers. And while applications of new packaging trends such as interactive packaging or minimalist packaging have proven to drive massive sales at their inception, they are generally not as effective for other businesses after the initial wave of awe. So, in the ongoing quest to provide you with truly valuable insights on how to get ahead of the curve, and more importantly, your competitors, I am particularly excited to present you with the topic of today's article. And that topic is pareidolia. In this article, I will provide you with the proper pronunciation and understanding of this word. I will also discuss its meaning and how a select few have used the magic of pareidolia in their packaging design to drive profitable lead generation for their business. And we shall explore how you can do the same. Come with me, and we will enter a world beyond imagination!

As we head into 2022, we are closer to the idealized versions of the future predicted by science fiction than ever before in human history. However, as we move into a world powered by the IoT, industry 4.0, and vast virtual worlds such as the metaverse, it seems that consumers are reaching for some form of “the good old days.” With the original cast of the Ghost Busters returning to the silver screen after more than thirty years while Michael Keaton reprises his role as Batman in the upcoming The Flash film, it appears that what is old is new again. And this phenomenon is not only present in pop culture but within the packaging industry as well. With the meteoric rise in popularity of vintage packaging designs, it is clear that people are finding comfort, solace, and an escape from our modern society by an attempt to touch the past. While this may seem like a set of coincidences, that is not the case at all. We are witnessing throughout our culture today a global manifestation of what has been dubbed “newstalgia.” But what exactly is this evolution in conscious thought that drives people to hold on to the golden days of old? And, more importantly, how can newstalgia be leveraged to help your business, your brand, and your customers? Finally, we must ask ourselves, how can packaging materials be used in conjunction with newstalgia to provide valuable experiences to consumers and profitability to our businesses? These are but a few of the questions we will be answering in today’s article. After reading this article, you will have a solid understanding of what newstalgia is and how it can be used with your packaging materials to enhance your brand and products in a way that resonates with those of your customers who are openly embracing newstalgic experiences.