Who are you selling to? Who is the customer? This is an age old discussion, and the clear definition is someone who buys something from you and pays you. If you are selling to retailers, the retailer is your customer, the consumer is their customer. The key to successful retail product marketing is to provide value to both.

Over the past year we have re-branded our Contract Packaging division to Supply Chain Services to better describe the broad amount of services we offer. Our team worked together to show off not only our outstanding culture, but what we can offer your business to grow with your packaging in a different way than you have seen in the past. Packaging doesn't have to be boring, and we are showing you how! Take a look at our team in action:

What A Multi-Product Manufacturer/Distributor Can Do To Stop Lengthy Change-Overs If you are a big-name retail manufacturer with several products and a few different lines, you may face a lengthy product change-over process when it comes to your packaging lines. One of our customers had this issue and this is what we did to help:

Keeping Pace Using Proper Packaging Services For Your Project You have a retail product that you want to promote for an upcoming holiday. You have a deadline for launch and a timeline for your departments. When you hit snags in the road, be confident your packager can handle the demands of time delay. Tme Delays:

Maximize your space with smarter packaging Shelf space is limited in the retail environment, and it's often not cheap. When you are packaging your product, remember to optimize your packaging for the retail shelf space it will utilize. Here's an example of optimization: