The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

David Roberge

I help CPG brands find the right contract packaging partner through content that answers real questions. I get to do that alongside a team whose values actually match mine: respect, teamwork, and always getting better. I also appreciate the psychology behind decision-making. Outside of work you'll find me hiking with my partner and dog, learning German and Spanish, pulling tarot cards.

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Equipment | Investment

By: David Roberge
April 28th, 2016

What makes Extreme's equipment stand out above the rest? One thing that comes to mind when thinking of Extreme Packaging Machine's line of equipment is that they build fast wrappers. Their actual mission statement offers more clarity to that: "We build high performance, heavy duty, long-lasting shrink wrap machines that actually lower the cost of packaging". It rings true to their product line in several ways.

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Equipment | Investment

By: David Roberge
March 25th, 2016

As you move to automate your shrink packaging line, be aware of the options available with respect to the type of sealing systems to choose from.

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Packaging Materials | The Business of Packaging

By: David Roberge
March 10th, 2016

A simple change in how you order can impact your cost. There are basically 3 ways that packaging film is priced: by the pound (or some other unit of weight), by the impression, or by guaranteed roll length. Here are the risks and benefits of each:

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The Business of Packaging | Supply Chain Services/ Contract Packaging

By: David Roberge
March 4th, 2016

Who are you selling to? Who is the customer? This is an age old discussion, and the clear definition is someone who buys something from you and pays you. If you are selling to retailers, the retailer is your customer, the consumer is their customer. The key to successful retail product marketing is to provide value to both.

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The Business of Packaging | Supply Chain Services/ Contract Packaging

By: David Roberge
February 4th, 2016

Over the past year we have re-branded our Contract Packaging division to Supply Chain Services to better describe the broad amount of services we offer. Our team worked together to show off not only our outstanding culture, but what we can offer your business to grow with your packaging in a different way than you have seen in the past. Packaging doesn't have to be boring, and we are showing you how! Take a look at our team in action:

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Equipment | Plant Performance | Investment

By: David Roberge
January 28th, 2016

What A Multi-Product Manufacturer/Distributor Can Do To Stop Lengthy Change-Overs If you are a big-name retail manufacturer with several products and a few different lines, you may face a lengthy product change-over process when it comes to your packaging lines. One of our customers had this issue and this is what we did to help: