The Packaging Only Matters If It Sells.. In a fast-paced world where you are lucky to get a consumer's attention for only a few seconds and where retail clerks are seldom available (and if they are they know very little), your product must be able to sell itself. The appropriate packaging can do that for you. Here's what your packaging must do:

Who knew you could impact your product footprint so much? I recently came across a creative packaging design for Chapstick that is worth mentioning in our blog. The clever design of the packages allowed for more product in less space and easier restocking, with all of the benefits associated with a reduced footprint.

The opportunities to reduce packaging costs and to reduce the number of packaging materials required for your products are ample, but sometimes you need to be a little (or a lot) creative. Reducing costs through smart packaging design provides several benefits not only for your brand but also for the environment and the consumer. While your brand saves money and reduces its environmental impact, there is an opportunity to also reduce your in-store footprint, taking real advantage of the highly coveted and very limited shelf space. At a 10,000' level, here are some of the options you have for packaging material reduction:

We have customers that need Supply Chain Services, and we do what we can to provide for them, whether planned or in a pinch. Here is a recent, real-life example of our capabilities coming together for a customer to make them more efficient for their customers.

Have You Given Thought To All Of Them? We all know in order to get your product out of the store, you have got to get it into the store. Offer your retail outlets varied Product Placement Options! The greater the number of options that you offer to the retailer, the greater the chances that the retailer places them. This is a conversation about product placement, not about package design (although, we can help you with that). Here are some of the options available:

Are you Overlooking this Critical Cost? When you are costing out your projects, how often do you remember to factor in Opportunity Costs? Do you know what Packaging Opportunity Costs are? We've referred to them a few times in our weekly releases. Here are some thoughts on opportunity costs.