The Flexible Packaging Blog

Reviews, trends, and tips covering all things flexible packaging to protect your products and your bottom line.

David Roberge

I am grateful for my 9 years as part of the outstanding Industrial Packaging team. I was able to hang out with some of the most knowledgeable folks in the packaging industry. I feel even luckier that I was able to share that knowledge with you. I love learning, hiking, and growing people and teams both personally and professionally, and helping companies grow better.

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Equipment | Packaging Materials | The Business of Packaging | Technical Service and Support | Plant Performance | Food Packaging

By: David Roberge
June 12th, 2019

Shrink wrapping is an easy process that only requires two things: the right kind of plastic wrap and heat. With just a roll of shrink wrap and a heating source, you can waterproof, weatherproof and tamper proof just about anything you have. Since there is no restriction on size to shrink wrap items, you have a way to protect even your bulkiest of items. But even this great packaging solution has a few potential hiccups.

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Packaging Materials | Investment

By: David Roberge
June 6th, 2019

The three main wraps used in shrink packaging material for protecting and securing products for the retail and shipping environments are polyvinyl chloride (PVC), polyethylene (PE), and polyolefin (POF). Each has different capabilities and characteristics that make them suitable for specific applications. What are the main differences between these types of shrink wrap? Which is the best choice for your packaging needs? Read on to find out!

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Packaging Materials | The Business of Packaging | Investment | Shipping Protection | Food Packaging

By: David Roberge
April 10th, 2019

Tamper-evident packaging (TEP) provides many benefits to brands and businesses in any industry, the most evident being security. If you are in pharmaceuticals, tamper-evident packaging is a requirement, in others it provides security throughout the supply chain and purchase by the consumer. It's important to understand what TEP is, how it can benefit your business and the differences between tamper-evident and tamper-resistant packaging (TRP). With tamper-evidence, its also important to think of the consumer when selecting your packaging materials for product security.

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Packaging Materials | The Business of Packaging | Food Packaging | Packaging Psychology

By: David Roberge
March 27th, 2019

Color psychology plays a big role in advertising and retail sales. Package color has a notable effect on consumers and can turn them on to your product or chase them away. Depending on the demographics of your target market, the colors you choose to employ on you packaging materials can make or break the success of a product. While color psychology is not exactly magic, it can have an almost metaphysical effect on your customer base. Choosing the right colors to invoke the right emotions is a tightrope act that when done correctly, can produce amazing results. But which colors are right for your packaging?

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Equipment | Packaging Materials | Environment | The Business of Packaging | Plant Performance | Investment | Packaging Design | Packaging Psychology

By: David Roberge
March 21st, 2019

You may wonder why a packaging company would write an article about "Zero Waste Packaging." I mean, that seems counterintuitive, doesn't it? I am sure you are thinking something along the lines of, "if zero-waste packaging were to be fully adopted by corporations and the public alike, wouldn't you go out of business?" While we genuinely appreciate your concern for our well-being, don't worry. While zero-waste packaging could, in theory, pose such a threat, full adoption on a national, let alone a global level, is many years in the future, if at all. Still, zero-waste packaging is an essential topic for us to discuss, as there are both pros and cons to current zero-waste packaging materials, programs, and associated elements. In this article, we will explain what zero-waste packaging is, how it works, and many other topics surrounding the idea of zero-waste packaging. After reading this article, you will have a solid basic understanding of zero-waste packaging and its role in product packaging today and in the future.

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Equipment | Packaging Materials | The Business of Packaging | Plant Performance | Investment | Packaging Design | Food Packaging | Packaging Psychology

By: David Roberge
March 14th, 2019

Packaging trends pop up pretty quickly, and even when you have your finger on the pulse of the industry, there are always innovative new ways to present your items that you may not have considered. One of the most convenient, flexible, and trending new options are stand up pouches. They’ve been around for decades, but with the public’s growing interest in efficiency and waste reduction, they’re rapidly growing in popularity. Basically, stand up pouches are soft sided containers that stand up on their own, unsupported. They usually have a resealable zipper, track, and/or spout, and can carry solid, liquid, or powdered items.