The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Here are some of the reasons that shrink shouldn't be ignored this year:

While the costs associated with packaging automation may seem daunting, you may be surprised by how quickly machines can eventually pay for themselves, and then some. With the right strategies in place, an automated packaging process can have a big impact on your financials.

The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth in 2018. The agriculture and food production sector is specifically growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market, and low commodity prices. With surging demand for food, these manufacturers are faced with substantial opportunity to carve out greater market share. Sticking with the status quo won’t propel your business further, however. The majority of food production companies stand to better engage consumers with revamped packaging. Especially if your food packaging is lagging behind the latest trends, the time is now to redesign your product presentation and make the most out of this ripe economy.

When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:

Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!

Great packaging is a must for anyone producing physical goods. It tells your customers about your company, your product, and what you stand for. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy. When it comes to packaging food, however, there are even more things to consider.