In the age of the technology boom it's important to take a look at how you bring your products to market. Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Some believe it's necessary depending on your product line and target markets while others are using it as a way to catapult their business by packaging with a new set of eyes and creativity, creating a bond between the consumer and the brand. How has the digital age influenced product packaging? Here's the latest on how digital is influencing packaging aesthetics and how you can too, with research to back it up!

The advantages of shrink packaging for consumer goods are plentiful, and utilizing shrink to package your products in 2018 should be a serious consideration for brands looking to improve shelf appeal and reduce costs. Here are some of the reasons that shrink shouldn't be ignored this year:

There are many different factors you should take into account as you are selecting new packaging machinery for your operation. We dive into the important things you should look for and why.

While the costs associated with packaging automation may seem daunting, you may be surprised by how quickly machines can eventually pay for themselves, and then some. With the right strategies in place, an automated packaging process can have a big impact on your financials.

As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging design.

The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth in 2018. The agriculture and food production sector is specifically growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market, and low commodity prices. With surging demand for food, these manufacturers are faced with substantial opportunity to carve out greater market share. Sticking with the status quo won’t propel your business further, however. The majority of food production companies stand to better engage consumers with revamped packaging. Especially if your food packaging is lagging behind the latest trends, the time is now to redesign your product presentation and make the most out of this ripe economy.