Over the years, product packaging as a concept has evolved from "just something you have to do to get your product on the shelves" to a pivotal part of marketing efforts and the true experience you offer to your customers. When done properly, product packaging can lead to a deeper, more loyal connection with your audience and increased sales. When it comes to modern-day product packaging design, there are a few core packaging rules every business needs to know.

While focusing on the quality of your products is important, proper packaging should be given just as much attention. The packaging will be every customer's’ first impression of your product and must also ensure the safe delivery of the product. Form, function, color, and sustainability are vital to proper packaging design. We’ve picked out a few outstanding examples of innovative packaging design to serve as inspiration.

Product packaging design can have a significant impact on your business. Keep in mind that design doesn’t just refer to eye-catching visual elements such as your company logo. It also includes the types of materials you use to package your products, the shape of your packaging, and the functionality of the packaging throughout the purchasing journey. Certain packaging elements, such as stretch wrapping and shrink film, provide important benefits that can boost the success of your business.

Deciding how you will package your product is one of the most important decisions to make in branding (or rebranding) your company. After all, few things can make or break a sale like presentation, and packaging is the most critical part of your product's presentation to your customers. Additionally, packaging must protect your product against damage, be cost-efficient, and properly advertise your brand. With so much riding on your product's packaging, here are the top three things you should consider before choosing a packaging design:

Product packaging serves several important purposes. It protects items during shipping, makes storage easy and, ideally, presents your product in a way that will entice customers to choose it over the competition. Many manufacturers and producers underestimate the negative effect that poor packaging design can have on sales.

As a consumer, you may not realize the role a perfect packaging design plays in your purchasing decisions. The package must convey enough information about a product to pique your interest and inform you of its purpose—all without being overbearing. As a retailer, you want your packaging to promote your brand, protect the product, and show your customer why your product is perfect for them. Good packaging is an investment for your product and your brand.