Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!

Gaining market share in any one of the consumer goods and fast-moving consumer goods markets takes serious effort for marketing departments and packaging engineers. Catching the attention of your target market over competition on the shelves or on the web is challenging, and its also very important! Brands with heavy competition may need to try something out of the ordinary, or outside of the box to get noticed.

When is the last time you took time to review your packaging processes to identify areas of strength and weakness? Have you ever worked with your supplier to perform a packaging line audit? Your packaging line is one of the key components to any manufacturing production. Being aware of the causes of downtime or product damage will place you a step ahead of the game when it comes to selecting what capital investments for your operation will bring you the most bang for your buck.

You may not be a scientist, but as the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions?

When it comes to packaging design there are a lot of factors that come into play to have a successful product. Product packaging is one of the most important pieces to your brand's success, so it's clearly important to place a high level of planning and thought into your design.

As a manufacturer or distributor of foods or consumer goods, you may experience growing pains as your business handles increased demand. These pains often include bandwidth limitations and labor issues, and packaging line automation is an excellent place in your production line to eliminate them.