Maximize your space with smarter packaging Shelf space is limited in the retail environment, and it's often not cheap. When you are packaging your product, remember to optimize your packaging for the retail shelf space it will utilize. Here's an example of optimization:

The Packaging Only Matters If It Sells.. In a fast-paced world where you are lucky to get a consumer's attention for only a few seconds and where retail clerks are seldom available (and if they are they know very little), your product must be able to sell itself. The appropriate packaging can do that for you. Here's what your packaging must do:

Who knew you could impact your product footprint so much? I recently came across a creative packaging design for Chapstick that is worth mentioning in our blog. The clever design of the packages allowed for more product in less space and easier restocking, with all of the benefits associated with a reduced footprint.

The opportunities to reduce packaging costs and to reduce the number of packaging materials required for your products are ample, but sometimes you need to be a little (or a lot) creative. Reducing costs through smart packaging design provides several benefits not only for your brand but also for the environment and the consumer. While your brand saves money and reduces its environmental impact, there is an opportunity to also reduce your in-store footprint, taking real advantage of the highly coveted and very limited shelf space. At a 10,000' level, here are some of the options you have for packaging material reduction:

Planning for Production can Provide Flexibility Scheduling production is always difficult. We have learned a few lessons on how to increase efficiencies. When we plan our production, we not only look week-to-week, but we look at specific days. Here are a few things we have learned: