When it comes to Consumer Packaged Goods (CPG), knowing the wants and needs of your target market is imperative to have a successful product and brand. Consumer shopping trends are constantly changing, and these changes can impact your shelf presence, online presence and ultimately your sales. It's never a bad time to brush up on the latest developments in your market and what motivates your consumer to purchase your products or your competition. 2018 is geared up to be a pivotal year for packaging and the consumer goods market, and here's why:

Product packaging is important! You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. In honor of helping your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them!

Gaining market share in any one of the consumer goods and fast-moving consumer goods markets takes serious effort for marketing departments and packaging engineers. Catching the attention of your target market over competition on the shelves or on the web is challenging, and its also very important! Brands with heavy competition may need to try something out of the ordinary, or outside of the box to get noticed.

When is the last time you took time to review your packaging processes to identify areas of strength and weakness? Have you ever worked with your supplier to perform a packaging line audit? Your packaging line is one of the key components to any manufacturing production. Being aware of the causes of downtime or product damage will place you a step ahead of the game when it comes to selecting what capital investments for your operation will bring you the most bang for your buck.

You may not be a scientist, but as the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions?

When it comes to packaging design there are a lot of factors that come into play to have a successful product. Product packaging is one of the most important pieces to your brand's success, so it's clearly important to place a high level of planning and thought into your design.